Business

Diageo India Breaks Ground on The Good Craft Co. Flavour Market in Ponda, Goa

Diageo India has officially broken ground on The Good Craft Co. Flavour Market, the world's largest destination dedicated to Indian craft beverages. Located in Ponda, Goa, at the historic site where India's first single malt was once produced, the new space brings together legacy and innovation in one integrated ecosystem. The project is the latest milestone in Diageo's commitment to fostering craft, culture, and collaboration through its platform, The Good Craft Co. (TGCC).

articleDiageo PlcSeptember 2, 20253/company/diageo-plc/news/diageo-india-breaks-ground-on-the-good-craft-co-flavour-market-in-ponda-goa
Diageo India Breaks Ground on The Good Craft Co. Flavour Market in Ponda, Goa

About this update from Diageo Plc

[{"type":"text","content":"A first-of-its-kind space combining a craft making hub, nanobrewery, innovation lab, startup incubator, retail hub and craft experience centre, it's the world's largest destination dedicated to Indian craft beverages","length":229,"tagName":"p","attribs":{}},{"type":"text","content":"PANAJI, India, Sept. 2, 2025 /PRNewswire/ -- Diageo India has officially broken ground on The Good Craft Co. Flavour Market, the world's largest destination dedicated to Indian craft beverages. Located in Ponda, Goa, at the historic site where India's first single malt was once produced, the new space brings together legacy and innovation in one integrated ecosystem. The project is the latest milestone in Diageo's commitment to fostering craft, culture, and collaboration through its platform, The Good Craft Co. (TGCC).","length":536,"tagName":"p"},{"type":"image","alt":"The Good Craft Co. Flavour Market","displaySize":"","headline":null,"caption":"The Good Craft Co. Flavour Market","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":317,"url":"https://media.zenfs.com/en/prnewswire.com/17aa96661997c95f87cb1455b2357c1c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/nerAuZlytW9hcJukN3ilsQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTU1OTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/17aa96661997c95f87cb1455b2357c1c","width":400,"height":317}},"href":"https://mma.prnewswire.com/media/2761940/The_Good_Craft_Co.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"TGCC Flavour Market: A Groundbreaking Destination for Indian Craft ","length":66,"tagName":"p"},{"type":"text","content":"Spread across a lush 11 acres amidst Goa's forests, this dynamic space is equal parts craft hub, innovation lab, and immersive experience centre. From production to exploration, here is everything one will find at TGCC Flavour Market — a destination being built to explore the full spectrum of Indian craft:","length":311,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"An immersive experience centre and guided tours","length":47,"tagName":"p"}]},{"val":[{"type":"text","content":"A spice walk and botanical trail, highlighting local terroir and ingredients","length":81,"tagName":"p"}]},{"val":[{"type":"text","content":"A vault for rare creations, Ponda will hou...

More updates from Diageo Plc

DiageoTGCCIndian craftIndiastartup incubatorinnovation lab