Business
DELEÓN TEQUILA BRINGS 'BOLD SPIRITS, RISE' TO NEW HEIGHTS WITH A SKY-HIGH PERFORMANCE CELEBRATING EMERGING TALENT DURING AFROTECH CONFERENCE 2025
Elevated above the Houston skyline, DELEÓN Tequila delivered a high-energy helipad performance that brought its Bold Spirits, Rise platform to life during AfroTech Conference 2025, one of the world's largest gatherings for Black tech, music and creative professionals. The one-of-a-kind set, headlined by Major League DJz, renowned for pioneering the African Dance Music movement and for mentoring and uplifting emerging DJs globally, perfectly embodied DELEÓN Tequila's commitment of championing bol
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[{"type":"text","content":"As the official tequila partner of the festival, DELEÓN Tequila staged a surprise helipad performance celebrating the next generation of DJs, headlined by global duo Major League DJz","length":182,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Nov. 3, 2025 /PRNewswire/ -- Elevated above the Houston skyline, DELEÓN Tequila delivered a high-energy helipad performance that brought its Bold Spirits, Rise platform to life during AfroTech Conference 2025, one of the world's largest gatherings for Black tech, music and creative professionals. The one-of-a-kind set, headlined by Major League DJz, renowned for pioneering the African Dance Music movement and for mentoring and uplifting emerging DJs globally, perfectly embodied DELEÓN Tequila's commitment of championing bold creatives and empowering the next generation of DJ talent to rise.","length":630,"tagName":"p"},{"type":"text","content":"Joining the performance were Houston's own Maiya Papaya, Los Angeles DJ Gianni Carter and Shay Latukolan, the visionary choreographer behind the brand's Bold Spirits, Rise ad spot, who has now stepped into his other passion as a talented DJ. The lineup also featured Sibby Liv, the UnitedMasters contest winner, who earned their spot through the DELEÓN Tequila Opening Acts Pledge, the brand's initiative dedicated to uplifting emerging DJs through mentorship, resources, and performance opportunities. Together, the lineup transformed the Houston skyline into a stage and cemented DELEÓN Tequila as the brand behind one of the week's boldest cultural stunts.","length":700,"tagName":"p"},{"type":"text","content":""Boldness is at the heart of DELEÓN Tequila, it's reflected in our technique, our creativity, and the communities we champion," said Ari Anderman, DELEÓN Tequila Brand Director. "From our unconventional aging process that blends the craftsmanship of tequila-making with the mastery of French winemaking, to our new Bold Spirits, Rise campaign, we celebrate and elevate bold spirits, in this case by giving rising DJs the platform they deserve to shape what's next in music and culture."","length":514,"tagName":"p"},{"type":"text","content":"As AfroTech Conference 2025 took Houston by storm with a week of innovation, culture and celebration, DELEÓ...