Entertainment
Buchanan's Whisky and Global Superstar Rauw Alejandro Partner to Fire Up Summer with New Buchanan's Asados Unidos Campaign Bringing the Heat from the Stage to the Grill and Beyond
Buchanan's Blended Scotch Whisky is heating up the grill with the launch of its new creative campaign, Buchanan's Asados Unidos, inviting 200%ers and Latinos from all over to join the brand in celebrating the summer rhythm and flavor that make their carne asadas, parrilladas and barbecues so distinct and delicious. Together with Latin GRAMMY® Award-winning and 4x GRAMMY®-nominated global superstar Rauw Alejandro, Buchanan's is sparking up a flavorful cultural debate to determine who has the best
About this update from Diageo Plc
[{"type":"text","content":"This first campaign marks the start of an exciting new relationship between Buchanan's and Rauw, kicking off the summer with vibrant content, bold flavors, and unique IRL moments that unite 200%ers over music, cocktails, and the ultimate grilling debate: Who brings the best flavor on the grill?","length":299,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, June 2, 2025 /PRNewswire/ -- Buchanan's Blended Scotch Whisky is heating up the grill with the launch of its new creative campaign, Buchanan's Asados Unidos, inviting 200%ers and Latinos from all over to join the brand in celebrating the summer rhythm and flavor that make their carne asadas, parrilladas and barbecues so distinct and delicious. Together with Latin GRAMMY® Award-winning and 4x GRAMMY®-nominated global superstar Rauw Alejandro, Buchanan's is sparking up a flavorful cultural debate to determine who has the best asado.","length":603,"tagName":"p"},{"type":"text","content":"Experience the interactive Multimedia News Release here: https://www.multivu.com/buchanans_whisky/9335351-en-buchanans-pineapple-whisky-asados-unidos-summer-campaign-rauw-alejandro","length":185,"tagName":"p"},{"type":"text","content":"Known for fusing sounds and bringing his own sazón to stages worldwide, Rauw is joining Buchanan's longstanding celebration and support of Latin Music – inspiring 200%ers to proudly share the rhythm and flavors that make their asados so unique, while proving that Buchanan's is the spirit that brings us all together at the table despite our differences on the grill.","length":385,"tagName":"p"},{"type":"text","content":"Whether you call it a carne asada, parrillada, or asado, the Buchanan's Asados Unidos campaign agrees that this Hispanic occasion has more sazón, bateria, and rhythm than others, so bring your flavorful traditions, energy, and beats to the grill this summer while enjoying a Buchanita cocktail.","length":323,"tagName":"p"},{"type":"text","content":"The new creative, developed by GALE rooted in the same embrace of culture and customs that inspired Rauw's latest No. 1 album and current Cosa Nuestra Tour, comes to life through a dynamic four-part video series featuring Rauw Alejandro and friends from Puerto Rico, Argent...