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Blade and Bow Unveils Its Oldest Whiskey Ever, a Rare 30-Year-Old Kentucky Straight Bourbon
Blade and Bow proudly introduces its 30-Year-Old Kentucky Straight Bourbon Whiskey representing the pinnacle of American whiskey craftsmanship. This expression, the oldest ever released by the brand, was first laid to rest in the spring of 1993 in the legendary patented rickhouses of Stitzel-Weller Distillery. After decades of careful aging, a meticulous post-maturation selection process commenced, in which Nicole Austin, Diageo's Director of American Whiskey Liquid Development and Capabilities,
About this update from Diageo Plc
[{"type":"text","content":"The Project, Led By Nicole Austin, Represents a Milestone for the Aged Bourbon Category and Reflects the Singular Quality of Stitzel-Weller Distillery's Inventory","length":166,"tagName":"p","attribs":{}},{"type":"text","content":"LOUISVILLE, Ky., Nov. 13, 2025 /PRNewswire/ -- Blade and Bow proudly introduces its 30-Year-Old Kentucky Straight Bourbon Whiskey representing the pinnacle of American whiskey craftsmanship. This expression, the oldest ever released by the brand, was first laid to rest in the spring of 1993 in the legendary patented rickhouses of Stitzel-Weller Distillery. After decades of careful aging, a meticulous post-maturation selection process commenced, in which Nicole Austin, Diageo's Director of American Whiskey Liquid Development and Capabilities, hand-selected the most exceptional barrels for this limited-edition offering.","length":629,"tagName":"p"},{"type":"text","content":"Experience the full interactive Multichannel News Release here: https://www.multivu.com/diageo/9366451-en-blade-and-bow-unveils-30-year-old-kentucky-straight-bourbon","length":165,"tagName":"p"},{"type":"text","content":""My vision for this 30-Year-Old project was to create a bourbon that captured decades of time, complexity, and nuance – something that would stand as a milestone in Blade and Bow's portfolio. Each barrel was assessed individually to determine whether it was suitable for blending or strong enough to stand alone. The expectation of a bourbon of this age is often that it will be over-oaked, harsh, or simple, but what I discovered was truly surprising – many barrels revealed incredible depth, rich vanilla, and layered fruit character," said Nicole Austin.","length":576,"tagName":"p"},{"type":"text","content":"A blend of liquid pulled from just 42 barrels, this bourbon is bottled at 54.5% ABV and reflects the artistry, patience, and precision that define Blade and Bow. Every stage of its maturation — guided by the brand's Five Keys of Bourbon: Grain, Yeast, Fermentation, Distillation, and most importantly, Aging — ensures a whiskey of remarkable balance and depth.","length":364,"tagName":"p"},{"type":"text","content":"At a certain point during maturation, before Diageo acquired Stitzel-Weller Distillery, semi-empty barrels were consolidated to maintain full contact with the wood, preserving b...