Business
DGTL Holdings Inc. Signs New PaaS Contract with Global Leader in Digital Audio Content Streaming
Global Leader in Premium Audio Streaming Services Selects Award-Winning Data-Analytics Platform, ...
About this update from Dgtl Holdings, Inc.
[{"type":"text","content":"DGTL Holdings Inc. Signs New PaaS Contract with Global Leader in Digital Audio Content StreamingGlobal Leader in Premium Audio Streaming Services Selects Award-Winning Data-Analytics Platform, TotalSocial for New Service Contract Valued at $365,000New York, New York--(Newsfile Corp. - February 28, 2023) - DGTL Holdings Inc. (TSXV: DGTL) (\"DGTL\" or the \"Company\") is pleased to announce the signing of a new multiservice PaaS (Platform-as-Service) contract with its flagship data-analytics platform, TotalSocial®. This latest services contract was signed with a leading online audio content company that hosts the largest library of audiobook and podcasts in the world (a wholly owned subsidiary of a NASDAQ issuer with a market capitalization of $1.1 trillion). This latest data-analytics service agreement is valued at C$365,000 (in addition to existing client agreements and renewals of up to $1,000,000, as previously reported). This contract will leverage the patented TotalSocial® platform, and its expert data engineering team, for primary brand, audience and competitive intelligence research.In doing so, the TotalSocial® team will perform two key studies that will deliver deep insights into both brand and audience that will allow the client's business development team to attract new digital advertisers to their leading online audio streaming platform. The first study will evaluate offline WOM (word-of-mouth) and sentiment data during major industry events and new title launches in 2023. The second focuses on core audience and influencer segments to identify and analyze unique insights that might increase their recommendations. These studies will also identify what content and media channels are most effective for engaging core audiences and influencers for future marketing initiatives. Audience analysis will focus on the motivations of 'entertainment enthusiasts' and will identify methods to increase their advocacy and recommendations. Key performance indicators (KPI) will validate and corroborate this primary data against historical results within TotalSocial®'s proprietary ten-year database. Key metrics include the volume, sentiment, and recommendations of on and offline social activity, along with total downloads, frequency, as well as recent trials and full-service subscription activity. The studies will als...