Business
DGTL Holdings Inc. Signs New PaaS Contract with Fortune 500 Multimedia Conglomerate
NASDAQ Listed Publisher Selects Award Winning Data-Analytics Platform for Fifth Consecutive Audie...
About this update from Dgtl Holdings, Inc.
[{"type":"text","content":"DGTL Holdings Inc. Signs New PaaS Contract with Fortune 500 Multimedia ConglomerateNASDAQ Listed Publisher Selects Award Winning Data-Analytics Platform for Fifth Consecutive Audience Segmentation and Competitive Intelligence StudyNew York, New York--(Newsfile Corp. - February 21, 2023) - DGTL Holdings Inc. (TSXV: DGTL) (\"DGTL\" or the \"Company\") is pleased to announce the signing of a new audience segmentation contract with its flagship data-analytics platform, TotalSocial®. This latest PaaS (platform-as-a-service) contract was signed with one of the largest media publishing companies in North America (wholly owned by a NASDAQ listed Fortune 500 multimedia conglomerate with a market capitalization of CA $4 billion). For its fifth consecutive contract, this long-term client has selected its most iconic media brand to engage TotalSocial® for a robust audience segmentation project. The study will deliver deep and diverse profile and behavioral data on digital and print media audience segments across fifteen industry verticals and correlate this data against historical competitive research within TotalSocial®'s proprietary ten-year database. TotalSocial® is a patented methodology that collects, analyzes, and correlates online and offline demographic, psychographic and consumer behavioral data. For audience segmentation studies, primary research data is collected from select digital and print audiences and fed into the TotalSocial® software. This primary data is then analyzed and/or actioned via award-winning products and services (i.e., Scoreboard™, Deep Diagnostics™, Predictive Analytics™ and TotalInfluence™ for data-driven marketing). For this study, primary data will center on core business drivers and key performance indicators (KPI) for leading consumer brands (i.e., audience sentiment, purchase intent, word of mouth volume, referrals, and micro-influencer recommendations). The goal of this segmentation study is to support and empower marketing and sales departments in delivering a roadmap to revenue growth for its advertisers, and channel partners. TotalSocial®'s competitive intelligence research platform has been proven successful in providing valuable audience profile benchmarks and measurable business results for global media conglomerates and advertising clients...