Business
DGTL Holdings Inc. Signs New Contract with the Largest Global Beer Producer in the World
NYSE Listed Key Account Incremental Returns to Hashoff with New Six Figure Multiband Social Co...
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[{"type":"text","content":"DGTL Holdings Inc. Signs New Contract with the Largest Global Beer Producer in the WorldNYSE Listed Key Account Incremental Returns to Hashoff with New Six Figure Multiband Social Content Campaign Running Across the Southeastern USA in 2022New York, New York--(Newsfile Corp. - March 10, 2022) - DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (WKN: A2QB0L) (\"DGTL Holdings\") reports that their wholly owned subsidiary Hashoff LLC has signed a new social content marketing campaign contract with a key client account. This key account is the largest producer and distributor of alcoholic beer and soft drinks in the world and is a NYSE listed company with a current market capital in-excess of $100 billion. This new six-figure social content campaign is scheduled to run across the southeastern USA.Prior to being acquired by DGTL in Q3 2020, this key account represented nearly 35% of the total annual sales revenues for Hashoff LLC. As COVID-19 related retail lockdowns began to ease in 2H of 2021 this key account streamed marketing budgets towards \"the great reopening\". This meant digital media budgets were reallocated towards supporting international retail and distribution partners as well as on premise marketing spending for sports and entertainment event venues. This client is the official sponsor for the National Football League, Major League Baseball, the National Basketball League, etc. This new contract is a positive indication that incremental revenues from this legacy key account are expected to recover to post 2021 levels.This six-figure campaign has launched and will run across southeastern USA markets (i.e. (Florida, Georgia, South Carolina, North Carolina, Alabama, Mississippi, Tennessee) in Q1 of 2022. This NYSE listed account has selected two household name beer and seltzer brands as well as two innovation brands as the focus. Campaign objectives include rebuilding general brand awareness and driving trial and loyalty purchases while supporting new brand innovation launches within these states. Content will include a mix of digital image and video-based content aimed at driving conversion to rebuild sales revenues from digital media spend.Data from UTM codes (Urchin Tracking Module - attached to the end of a URL) will be used to track and report on the campaign. This data will trace back to Drizly (an online ordering and...