Business
DGTL Holdings Inc. Signs Joint Venture Partnership with Loop Insights for Integrated AI-Platform Serving Major League Sports, Entertainment and Gaming Brands
AI-Powered Social Media CMS and Data Analytics Integration for Next Generation Digital Activat...
About this update from Dgtl Holdings, Inc.
[{"type":"text","content":"DGTL Holdings Inc. Signs Joint Venture Partnership with Loop Insights for Integrated AI-Platform Serving Major League Sports, Entertainment and Gaming BrandsAI-Powered Social Media CMS and Data Analytics Integration for Next Generation Digital Activations in Live Sports, Entertainment and GamingNew York, New York--(Newsfile Corp. - April 13, 2021) - DGTL Holdings Inc. (TSXV: DGTL) (OTCQB: DGTHF) (FSE: A2QB0L) (\"DGTL\" or the \"Company\") is pleased to announce the signing of a joint-venture partnership with Loop Insights Inc. (TSXV: MTRX) (OTCQB: RACMF) (the \"Company\" or \"Loop\").Under the agreement, DGTL and Loop will combine their transformative technologies to onboard real-world consumers, fans, and gamers, at the point of engagement in both the physical, and digital space. Both companies will collaborate to gain access to new users, global brand customers, real-time data and accretive revenue streams.By integrating Loop's technology with DGTL's social media CMS platform, Loop and DGTL provide global brands, event venue and retail operators with a complete overview of their customers and operations, for powerful content with deep analytical insights. The integration of DGTL's AI-powered social media CMS platform with Loop's cutting edge data analytics and digital on-premise technologies provides global brands with an unparalleled ability to drive real-time content to fans, and consumers, in any category, market, or language, worldwide. With the combined technologies, DGTL will have an enhanced platform to establish a deeper connection between brands and consumers that can be optimized to create new revenue streams via collaborative marketing projects with Loop's key brand accounts. This is a strategic partnership for DGTL and an initial step towards building a full-service digital media and martech platform that delivers on a \"content-to-commerce\" model.DGTL Holdings CEO Mike Racic stated: \"Loop Insights' ability to connect sponsor and brand activations at the transaction level and connect back to their Wallet pass technology provides a valuable data collection and enhancement feature for our clients. The integrated product offering will now be able to provide brands direct access to their customers through the Loop Wallet Pass and deliver real-time campaign performance metrics associated with their content-based campa...