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DGTL Holdings Inc. Signs Global Leader in Video Gaming Consoles and Applications
Subsidiary of Nasdaq Listed Technology Giant to Pilot TotalSocial Data and Analytics PaaS to M...
About this update from Dgtl Holdings, Inc.
[{"type":"text","content":"DGTL Holdings Inc. Signs Global Leader in Video Gaming Consoles and ApplicationsSubsidiary of Nasdaq Listed Technology Giant to Pilot TotalSocial Data and Analytics PaaS to Measure Multiple Marketing Campaigns and New Franchise Title LaunchesNew York, New York--(Newsfile Corp. - November 17, 2022) - DGTL Holdings Inc. (TSXV: DGTL) (\"DGTL\" or the \"Company\") is pleased to announce the signing of a new major customer contract with its flagship data analytics software platform, TotalSocial®.TotalSocial®'s newest client (whose name is not disclosed for competitive reasons) is the subsidiary of a Nasdaq listed technology conglomerate with a market capital of over US $1 trillion and diversified holdings that include leading top software, hardware, video game and media brands. This client owns the all-time second highest selling video gaming console brand in the world (50.5 million units sold, worldwide)[i] and is a global leader in franchise applications (games), streaming services, and development studios.TotalSocial® was selected to conduct measurement studies surrounding this client's largest marketing campaigns and franchise title releases. This measurement study POF (proof-of-concept) will leverage the TotalSocial® PaaS (platform-as-a-service) to conduct performance studies designed to analyze offline and online social metrics of marketing campaigns. These data-analytics studies will also explore and refine key audience segments as well as evaluating and reporting on marketing KPI (i.e., ad recall and impact, consumer engagement and conversion rates) for each campaign, and title.This initial POF contract is valued at CAD $95,000 for a 90-day engagement and presents a potential to upsell to annual licensing subscriptions, cross-sell to social content and distribution related services, and/or capture new business accounts via intercompany referrals. Historically, Engagement Labs Inc. has experienced a high-percentage of new project-based clients converting into annual licensing contracts. \"With an expanding universe of competitive consoles, devices, screens and franchise applications, gamers are actively seeking out advice insights from their peers. Today's gaming consumers are interacting on and offline when recommending products and brands and our client is eager to leverage that primary data. TotalSocial&...