Business
DGTL Holdings Inc. Secures New Annual PaaS Subscription Contract with National Leader in Mortgage Lending Products
Toronto, Ontario--(Newsfile Corp. - July 19, 2023) - DGTL Holdings Inc. (TSXV: DGTL) (OTC Pink: D...
About this update from Dgtl Holdings, Inc.
[{"type":"text","content":"DGTL Holdings Inc. Secures New Annual PaaS Subscription Contract with National Leader in Mortgage Lending ProductsToronto, Ontario--(Newsfile Corp. - July 19, 2023) - DGTL Holdings Inc. (TSXV: DGTL) (OTC Pink: DGTHF) (or the \"Company\") is pleased to announce that its wholly owned subsidiary Engagement Labs Inc. has secured a new Platform-as-a-Service (PaaS) subscription licensing agreement from a large national based mortgage lending company in the USA. This client serves over 40 states with a range of financial products, has over $6 billion in annual lending volume, and is a new Engagement Labs key account.This new annual PaaS licensing subscription contract is valued in excess of $200,000 and is focused on providing the client with regular comprehensive benchmark reports on the effectiveness of its brand and marketing initiatives in contrast to key competitors. The description of services includes regular monthly tracking to measure performance on KPIs (key-performance-indicators) and marketing effectiveness via TotalSocial®'s proprietary methodologies on scoring a) awareness, b) purchase intent and c) sector relevance. The goal is to create a report and go-forward national and local strategy.Monthly research reports will present relevant primary research data that includes: demographics and customer profiling to create customer / potential customer / non-customer segment, volume of offline word of mouth, Marketing activation awareness, attributes that consumers perceive as most important (i.e. trustworthiness, closing costs/fees, customer service, marketing messages), preferred types of media usage and key comparisons to previous metrics to be used to maximize attribution of future marketing efforts. Primary insights are the incremental and additive impact of brand awareness (and favorability), online buzz volume, sentiment and content/topics of what people talk about online and insights from marketing performance, customer analysis and KPI measurement to develop strategy and recommendations to help this client increase sales conversion rates. \"We are excited to continue to grow our relationship with this national leader in the real estate lending category. This annual subscription demonstrates the power of the TotalSocial platform in providing clients with a comprehensive understanding of consumer conversations and i...