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DGTL Holdings Inc. Reports New Client Contract with Global Mass Media and Entertainment Conglomerate
Nasdaq Listed Mass Media and Entertainment Conglomerate Signs Software Licensing Contract Exte...
About this update from Dgtl Holdings, Inc.
[{"type":"text","content":"DGTL Holdings Inc. Reports New Client Contract with Global Mass Media and Entertainment ConglomerateNasdaq Listed Mass Media and Entertainment Conglomerate Signs Software Licensing Contract ExtensionNew York, New York--(Newsfile Corp. - April 18, 2022) - DGTL Holdings Inc. (TSXV: DGTL) (\"DGTL\" or the \"Company\") is pleased to announce the signing of a new key client in the media entertainment sector by its wholly owned subsidiary Engagement Labs. After an initial statement of work (SOW), the client chose to continue the relationship with a subscription to continue the measurement and tracking of multiple television and streaming content brands in its portfolio. The combined contracts are valued at $200,000 over a 13-month period. This new major account is a Nasdaq listed global entertainment conglomerate with a current market capital of over $30 billion. This new Engagement Labs client has a diversified holdings of numerous international leaders in the mass media categories of television, motion pictures, and digital streaming content services. The Client awarded Engagement Labs a lucrative proof of concept (POC) contract to experience firsthand the industry leading TotalSocial® platform's ability to help achieve their goals, including improved marketing ROI and growth in top line revenue. Areas of focus include insights that provide a deeper understanding of how viewers consume and talk about their entertainment content, and the linkage between their networks and shows to help optimize marketing and branding. After a successful POC, the client chose to extend the agreement to a full year subscription of TotalSocial.\"The media and entertainment landscape continues to evolve and grow. New formats and competition are transforming the industry, and companies need and demand innovative partners to help with changing consumer habits. This successful POC and the subsequent subscription demonstrates that Engagement Labs' proprietary data, analytics and patented methodology help brands to transform and innovate in a competitive industry,\" reports Steven M Brown, Chief Commercial Officer of DGTL and President, CRO of Engagement Labs.\"We are excited to provide unique, high-quality solutions that includes our TotalSocial platform that allows them to focus on opportunities for improvement around 'the metrics that matter,' includi...