Business
DGTL Holdings Inc. Reports Contract Extension with CPG Brands Conglomerate
$180,000 Contract Extension with Nasdaq Listed Leader in CPG Brands Includes Licensing to Flag...
About this update from Dgtl Holdings, Inc.
[{"type":"text","content":"DGTL Holdings Inc. Reports Contract Extension with CPG Brands Conglomerate$180,000 Contract Extension with Nasdaq Listed Leader in CPG Brands Includes Licensing to Flagship Social Analytics Platform, TotalSocialNew York, New York--(Newsfile Corp. - May 9, 2022) - DGTL Holdings Inc. (TSXV: DGTL) (\"DGTL\" or the \"Company\") reports that its wholly owned subsidiary, Engagement Labs has secured a contract extension with a global leader in consumer-packaged goods (CPG). This one (1) year contract extension is valued at over $180,000 and includes licensing to their flagship TotalSocial® PaaS (Platform-as-a Service). This client is a Nasdaq listed CPG conglomerate with a current market capital of US $200 billion. Over the past three years, Engagement Labs has spearheaded data intelligence projects for nineteen (19) different CPG brands across this client's extensive product portfolio. Past contracts include analytics projects for household name brands in the ready-to-eat (RTE), soft drink, dairy, juice and grain product categories. This new annual contract extension includes numerous social data intelligence projects. The focus will be on leveraging TotalSocial®'s patented processed for quantifying the impact of marketing campaigns and its unique ability to measure consumer buzz and brand equity. These initiatives will support product innovations, brand launches and multimedia marketing campaigns and will feature in-depth diagnostics and analysis on tentpole event sponsorships (e.g. the most watched sporting event in North America). Steven Brown, Chief Commercial Officer is quoted, \"We are proud to be a trusted resource in the global CPG brand marketplace. Over the past three years, we have led strategic data intelligence projects for 19 different CPG brands within this key account. Account expansion has been come, predominately, through internal recommendations from category managers who have had success with the TotalSocial platform. As long-term partners, we believe there is significantly more growth potential to be realized within this key account, and with other leading CPG brand manufacturers worldwide.\" TotalSocial® is a robust digital intelligence platform PaaS (platform-as-a-service) that specializes in analyzing, measuring, and scoring the effectiveness of media spend and empowers brands to find more effect...