Business
Definitive Healthcare launches predictive analytics solution that empowers healthcare organizations to prepare and plan for future market conditions
Market Forecast equips providers with three, five, and 10-year market trend projections to strengthen strategic planning around future demand and growth
About this update from Definitive Healthcare Corp.
[{"type":"text","content":"Market Forecast equips providers with three, five, and 10-year market trend projections to strengthen strategic planning around future demand and growth opportunities\nFRAMINGHAM, Mass., Oct. 10, 2024 (GLOBE NEWSWIRE) -- Definitive Healthcare (Nasdaq: DH), a leader in healthcare commercial intelligence, today announced the launch of Market Forecast, a powerful predictive analytics solution designed to help healthcare organizations uncover high-growth markets and service line opportunities to strengthen investments and partnerships. Delivering year-over-year growth rate and market demand projections up to 10 years out, Market Forecast enables business development teams, service line leaders, and strategy executives to see ahead to drive improved patient acquisition and retention, market expansion, and better resource allocation. “As an academic medical center, we need to be able to pinpoint services that have the greatest opportunity for future growth—even when their current volumes don’t reflect that opportunity,” said Leighton Dupree, senior strategy consultant for UK HealthCare. “We’re excited about the potential of Market Forecast and how it can give us the ability to be more granular and forward-looking around sub-service line planning. This will really help communicate strategic direction clearly to our many curious, clinical stakeholders.” Market Forecast leverages historical claims data, projected U.S. Census population data, and propriety data science to provide in-depth analysis of patient demand, diagnoses, and procedures across various perspectives—including geography, service categories, patient demographics, and more. Real-time visualizations and the ability to create different scenarios for strategic planning provide a dynamic way for organizations to understand their market from any vantage point. Users get a clear, visualized view of future market conditions. “Market Forecast is a game changer for healthcare leaders looking to understand upcoming market demand trends and patient population dynamics, and predict a patient population’s utilization of healthcare services,” said Bill Moschella, chief product and technology officer of Definitive Healthcare. “Combining self-service analytics and visualizations, forecasted census metrics, and our proprietary AI modelling, this solution gives decision-makers the foresigh...