Business
Definitive Healthcare launches Passport Express to provide ready-to-use healthcare commercial intelligence for biopharma
New product integrates comprehensive analytics built by Analytical Wizards with industry-leading data from Definitive Healthcare in a single package for more
About this update from Definitive Healthcare Corp.
[{"type":"text","content":"New product integrates comprehensive analytics built by Analytical Wizards with industry-leading data from Definitive Healthcare in a single package for more than 20 therapy areas\nFRAMINGHAM, Mass., July 26, 2022 (GLOBE NEWSWIRE) -- Definitive Healthcare (Nasdaq: DH), an industry leader in healthcare commercial intelligence, today announced the general availability of Passport Express, the newest product in the Passport Analytics Suite. Building on the integration of Analytical Wizards into Definitive Healthcare, Passport Express combines comprehensive analytics from the Passport Analytics Suite with therapy-specific data from Definitive Healthcare in a single package. The off-the-shelf healthcare commercial intelligence in Passport Express helps biopharma companies rapidly answer critical business questions to accelerate pre-launch planning and maximize in-market brand performance. “As a user of Passport Planning & Performance, I’m excited to see Definitive Healthcare integrate its comprehensive data with Passport’s in-depth analytics,” said Suzanne Marzziotti, Director of Commercial Insights at Novartis US Pharmaceutical. “Developing a new drug and bringing it to market can be costly and take a long time. Passport Express should help companies with the relevant commercial intelligence to inform and accelerate pre-launch brand planning and optimize in-market performance post-launch. Passport Express is ready-to-use healthcare commercial intelligence designed specifically for the biopharma industry.” Available for more than 20 therapy areas, Passport Express enables biopharma companies to better understand treatment pathways, brand behavior, and market share. For each therapy area, Definitive Healthcare extracts mission-critical data from its industry-leading commercial intelligence platform, including payor claims, healthcare reference data, and affiliation insights. These data are then pre-populated into an analytics environment where customers can instantly query flexible dashboards and powerful visualization tools. Passport Express comes with up to seven interactive dashboards that vary based on therapy area: Market Dynamics – Inform product launch plans by leveraging high-level analyses of market conditionsBrand Dynamics – Empower pre- and post-launch commercial strategies for a brand using an overview of key brand-market ...