Business
Technical Partnership Signed with Fanatec
Technical Partnership Signed with Fanatec.
About this update from Defence Holdings Plc
[{"type":"text","content":"\n\nThe information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.\n \nPress release\n \n12 June 2023\n \nGuild Esports PLC\n \n(\"Guild Esports\", \"Guild\", or \"the Company\")\n \nTechnical Partnership Signed with Fanatec\n \nEntry into Sim Racing with Guild Simulator Facility\n \nGuild Esports PLC (LSE: GILD), a global teams organisation and lifestyle brand, is pleased to announce that it has signed a technical partnership agreement with Fanatec, a leading provider of simulated racing (\"sim racing\") equipment and hardware designed for both gaming and motorsport.\n \nThe partnership marks Guild's entry into sim racing, a fast-growing sector of the esports industry. Fanatec will supply Guild with a total of eight state-of-the-art sim racing rigs, related hardware and regular technology upgrades under a value-in-kind deal.\n \nThe rigs will form the centrepiece for a new Guild Sim Racing Facility (\"the simulator facility\") being established at the Sky Guild Gaming Centre, located at the Company's London headquarters, to serve as a new revenue stream for Guild.\n \nIn exchange, Guild will provide Fanatec with prominent branding around the simulator facility in the Sky Guild Gaming Centre, as well as logo placements on social media. The Guild Simulator Facility will additionally serve as a showroom for Fanatec, providing Guild with affiliate revenue from any on-site or digital sales.\n \nThe Facility will provide exciting and tailored simulator gameplay and experiential packages for corporates, the wider public, as well as rentable training facilities for professional teams. The new offering will be advertised across Guild-owned channels, partner networks, and the existing B2B communications channels and outlets used for Guild HQ services.\n \nThe Company expects the sim racing facility will begin to generate revenue from the third quarter of the 2023 calendar year. The move into digital motorsports also opens up a range of new sponsorship categories for Gui...