Business
Sponsorship deal signed with The Coca-Cola Company
Sponsorship deal signed with The Coca-Cola Company.
About this update from Defence Holdings Plc
[{"type":"text","content":"\n \n \n The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.\n \n \n \n \n \n \n Press release\n \n \n \n \n \n \n 21 July 2022\n \n \n \n \n \n \n Guild Esports PLC\n \n \n \n \n \n \n (\"Guild Esports\" or \"the Company\")\n \n \n \n \n \n \n Sponsorship agreement signed with The Coca-Cola Company\n \n \n \n \n \n \n Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the signing of a one-year global sponsorship deal with The Coca-Cola Company.\n \n \n \n \n \n The world's premier soft drinks company and iconic brand is the sixth sponsor signed by Guild and becomes the Company's Official Soft Drinks & Hydration Partner\n with effect from today. \n \n \n \n \n \n Guild is the first ever European esports team organisation to sign a global sponsorship deal with Coca-Cola. \n \n \n \n \n \n The total contract value is confidential and payable in cash. The Coca-Cola Company's package is based around unique experiences and providing opportunities for gamers across the globe.\n \n \n \n \n \n \n Kal Hourd, Chief Executive of Guild Esports, said\n \n : \"Guild is signing up some of the world's most respected brands and we are very proud to welcome Coca-Cola as a sponsor and partner. They want to collaborate with Guild because we deliver great entertainment and memorable experiences for a millennial, hard-to-reach audience in one of the fastest growing segments of the sports entertainment industry.\" \n \n \n \n \n \n \n For further information please contact:\n \n \n \n \n \n \n \n \n \n \n \n \n \n Guild Esports\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Kal Hourd\n \n \n \n Chief Executive\n \n \n \n Neil Thapar\n \n \n \n Investor Relations\n \n \n \n \n \n via Tancredi +44 207 887 7633\n \n \n \n \n \n \n \n \n \n \n +44 7876 455 323\n \n \n \n \n \n \n \n \n Tennyson Securities\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Corporate Broker\n \n \n \n Peter Krens...