Business
Sponsorship agreement signed with Hyperice
Sponsorship agreement signed with Hyperice.
About this update from Defence Holdings Plc
[{"type":"text","content":"\n \n \n The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.\n \n \n \n \n \n \n Press release\n \n \n \n \n \n \n 25 July 2022\n \n \n \n \n \n \n Guild Esports PLC\n \n \n \n \n \n \n (\"Guild Esports\" or \"the Company\")\n \n \n \n \n \n \n Sponsorship agreement signed with Hyperice \n \n \n \n \n \n \n Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the signing of a one-year global sponsorship deal with Hyperice, a California-based manufacturer of athletic recovery technology and devices.\n \n \n \n \n \n Hyperice is the seventh sponsor signed by Guild in a global deal to become the Company's Official Wellness Technology Partner\n w\n ith effect from today.\n \n \n \n \n \n The total contract value is confidential and\n will give Hyperice exclusive naming rights to the Recovery Room within the Guild HQ, which will provide state-of-the-art recovery and wellness technology for the Company's professional players and athletes.\n \n \n \n \n \n Hyperice is a leading partner to many major sports clubs and stars including English Premier League's Tottenham Hotspur F.C., Naomi Osaka, the four-time Grand Slam singles tennis champion; and Erling Haaland, professional footballer signed by Manchester City F.C.\n \n \n \n \n \n \n Kal Hourd, Chief Executive of Guild Esports, said\n \n : \"Guild is delighted to welcome Hyperice to our growing list of world-class sponsorship partners. Physical wellbeing is a key component of in-game performance in esports, and with this deal, Guild's roster of athletes will have access to the very best in sports recovery technologies. At the same time, we look forward to helping Hyperice increase its exposure to the huge esports audience worldwide. \n \n \n \n \n \n \"Our pipeline of potential new business with leading advertisers and major brands remains strong, and we look forward to announcing more deals in due course.\"\n \n \n \n \n \n \n Jason Hussai...