Business
Sky Glass appointed Official Television Partner
Sky Glass appointed Official Television Partner.
About this update from Defence Holdings Plc
[{"type":"text","content":"\n\nPress release\n \n11 September 2023\n \nGuild Esports PLC\n \n(\"Guild Esports\", \"Guild\", or \"the Company\")\n \nSky Glass appointed Official Television Partner\n \nSky invests six-figures to refit Sky Guild Gaming Centre\n \nGuild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming-focused media business, is pleased to announce that Sky Glass, the streaming TV from Sky, has been appointed as Guild's Official Television Partner, effective immediately.\n \nThe deal expands on the existing multi-million, three-year sponsorship deal with Sky announced on 26 September 2022, which appointed Sky as Guild's Official Premier Partner, Official HQ Partner, Official Wi-Fi and Broadband partner and Official Network Provider.\n \nAs a result of the expanded partnership, Guild will receive an increased sponsorship fee for years two and three of the Company's deal with Sky, which amounts to an increase in value on the previous six-figure deal with Samsung TV. Sky Glass will receive prominent exposure of its Glass devices across the Sky Guild Gaming Centre, Guild's state-of-the-art London HQ.\n \nRefurbishment of the Sky Guild Gaming Centre\n \nIn addition to their existing commitments, Sky has invested a six-figure sum into the refurbishment of the entire Sky Guild Gaming Centre. The refurbishment is expected to be completed in Q4.\n \nThe redevelopment of the Sky Guild Gaming Centre will enhance the company's offering of its production facilities and bootcamps. By improving the facilities of the Sky Guild Gaming Centre, the Company will be better positioned to host high-level esports tournaments and large-scale events.\n \nThe refurbishment includes:\n· A full renovation of the ground floor of the Sky Guild Gaming Centre to include three multiplayer gaming booths, a podium for winners of events held at the HQ, an improved reception area and front-of-house branding.\n· The development of a new VIP lounge to host guests of Guild's professional players to watch them compete on Sky Glass' advanced screens.\n· An upgrade to three of Guild's professional team training rooms to include ambient lighting and bespoke branding.\n· Improvements to Guild's content creation and coaching facilities, including a new p...