Business
Samsung renews sponsorship & signs one-year deal
Samsung renews sponsorship & signs one-year deal.
About this update from Defence Holdings Plc
[{"type":"text","content":"\n \n \n The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.\n \n \n \n \n \n \n \n \n Press release\n \n \n \n \n \n \n \n \n 25 August 2022\n \n \n \n \n \n \n \n \n \n \n \n \n Guild Esports PLC\n \n \n \n \n \n \n \n \n (\"Guild Esports\" or \"Guild\" or \"the Company\")\n \n \n \n \n \n \n \n \n Samsung renews existing sponsorship deal\n \n \n \n \n Partnership deepened with new one-year Official Samsung TV Partner contract\n \n \n \n \n \n \n Guild Esports (LSE: GILD), a global teams organisation and lifestyle brand, is pleased to announce a significant expansion of its partnership with Samsung with a new sponsorship agreement as well as the renewal of an existing deal.\n \n \n \n \n \n The new sponsorship deal concerns Samsung's TV/AV division and appoints it as the Company's Official TV partner for the U.K. and Ireland for a one-year period with immediate effect. Samsung will supply Neo QLED TVs for Guild's Academy, pro-players and content streamers, along with televisions for rooms in the Company's London headquarters.\n \n \n \n \n \n Separately, Samsung Display has also exercised an option to extend an existing sponsorship deal with Guild by another year. The original deal was first announced on 21 June 2021, naming Samsung as the Company's Official Display Partner.\n \n \n \n \n \n The combined value of the two deals amounts to six figures in pounds sterling, of which over 75% will be payable in GBP and the remainder as value in kind for which Samsung will be providing its state-of-the-art products.\n \n \n \n \n \n \n Kal Hourd, Chief Executive at Guild Esports, said:\n \n \"Samsung has been a fantastic partner over the past 12 months and we are delighted that they are deepening our partnership with a new sponsorship deal for their globally-admired television brand as well as an extension of our existing relationship. This is a resounding validation of Guild's reach and value proposition by a world-class consumer brand, and w...