Business
Partnership Signed with Pixels AI
Partnership Signed with Pixels AI.
About this update from Defence Holdings Plc
[{"type":"text","content":"\n\nPress release\n17 July 2023\n \nGuild Esports PLC\n \n(\"Guild Esports\", \"Guild\", or \"the Company\")\n \n \nDigital Advertising and Video Distribution Partnership Signed with Pixels AI\n \nGuild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming focused media business, is pleased to announce that it has entered a partnership with Pixels AI, a video distribution and digital advertising service that uses AI optimisation to connect digital publishers, advertisers and video content rights holders by matching content to relevant web pages, providing publishers with relevant video content where advertising-space is sold.\nThe partnership will enable Guild to generate new advertising revenues from its owned video content by leveraging Pixels'AI-powered video platform that is utilised by some of the biggest publishers and websites including The Independent and its international editions such as Independent Arabia and Independent en Español, Evening Standard, and National World (formerly JPIMedia).\nGuild is Pixels AI's first esports and gaming content partner, and as a result of the agreement, Pixels AI will automatically match Guild content to relevant articles covering the sector. Guild's content will generate advertising revenues based on volume of video plays and real-time digital video advertising placements sold. Pixels AI's video network currently generates over 100 million plays monthly for the partners across its publisher and video rights holder network. Given that the global esports audience is comprised of 532 million people, and the total number of gamers worldwide is estimated at three billion in 2022 (source: Statista), this represents a significant opportunity to engage new audiences.\nPixels AI's video distribution platform matches premium video content to relevant articles and webpages in real time to enhance reader and audience engagement. In addition, Pixels AI enables digital publishers to maximise the yield on their digital advertising inventory by providing them with content that is relevant to advertisers' target audiences in which advertising space is purchased via real-time digital advertising.\nAcross the initial one-year deal term signed, advertising revenues generated as a result of the partnership will be shared between Guild and Pixels AI in line with publishe...