Business
One Million Owned Audience Milestone
One Million Owned Audience Milestone.
About this update from Defence Holdings Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 9301H\n Guild Esports PLC\n 09 August 2021\n \n \n \n \n Press Release\n \n \n \n \n \n 9 August 2021\n \n \n \n \n \n Guild Esports PLC\n \n \n \n \n \n (\"Guild Esports\" or \"Guild\" or \"the Company\")\n \n \n \n \n \n \n \n \n Owned audience tops 1 million cementing position as Europe's fastest growing esports organisation\n \n \n \n \n \n \n \n \n Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the achievement of a major milestone by reaching an aggregate \"owned-audience\" of more than one million across all social channels, two months ahead of schedule.\n \n \n \n \n \n The owned audience figure covers the total number of Guild's fans who actively subscribe to or consume content produced directly by the Company. As of August 6th, 2021, the owned audience amounted to 1,013,305 across Facebook, Twitter, Instagram, YouTube, Tik Tok, Twitch, LinkedIn and CRM. This compares with 160,000 followers as at 31 March 2021, representing an increase of approximately 533% over the past five months, making Guild one of the fastest growing esports organisations in the world. At the time of the Company's IPO on 2nd October 2020, the audience was 47,320. \n \n \n \n \n \n The Company has also seen strong growth in its overall \"network audience\" which currently totals 16,032,546 million, up from approximately 8 million followers as at 31 March 2021. The network audience covers the Guild followers reached through the combined platforms of Guild's pro players and content creators. These figures exclude followers reached through David Beckham, the Company's brand ambassador and shareholder, whose social media following is in excess of 125 million. \n \n \n \n \n \n The strong growth in Guild's global fan base reflects the Company's long term growth strategy and investment in esports teams, content and the Guild Academy. In addition, Guild executed a performance marketing strategy designed to engage with and serve content to fans all around the world. In particular, Guild's popular weekly YouTube show 'FFFFFFF' that is produced in-house and covers EA FIFA Esports, resulted in tens of millions of views accrued from esports fans in dozens of countries and is resonating extremely well with Guild's fa...