Business
Launch of Guild Studios
Launch of Guild Studios.
About this update from Defence Holdings Plc
[{"type":"text","content":"\n \n \n Press release\n \n \n \n \n \n 27 February 2023\n \n \n \n \n \n \n \n \n Guild Esports PLC\n \n \n \n \n \n \n \n \n (\"Guild Esports\", \"Guild\", or \"the Company\")\n \n \n \n \n \n \n \n \n Launch of 'Guild Studios' in-house production and creative agency\n \n \n \n \n \n \n \n \n \n First contracts signed with major brands including Samsung Mobile\n \n \n \n \n \n \n \n \n Guild Esports PLC (LSE: GILD), a global teams organisation and lifestyle brand, is pleased to announce the launch of Guild Studios, the Company's new production and creative division that provides bespoke campaign-led solutions for brands and media owners looking to connect with esports, gaming, Gen-Z and Gen-Alpha audiences.\n \n \n \n \n \n The launch of Guild Studios represents a new revenue stream for the Company and launches with secured campaigns and projects with brands including Samsung Mobile, that have generated a combined six-figure revenue for the Company.\n \n \n \n \n \n Guild Studios enables the Company to sell end-to-end creative services, production and consultation in esports marketing directly to brands, agencies and media owners. It will sign client mandates for work on individual campaigns, independent from the selling of branding rights to Guild assets or IP. The Company considers that its leading physical facility in Shoreditch, in-house production and creative teams and connection to the UK gaming community through the Guild Academy, Guild College and Guild Pro Teams means that it is uniquely positioned to become the premier agency to consult and execute gaming and esports briefs for brands.\n \n \n \n \n \n Guild Studios' work will span strategy consultation and campaign delivery across engaging online and video content, social media, live esports events and in-game advertising.\n \n \n \n \n \n Esports is continuing to grow at an exponential rate worldwide. As it engages more consumers, its popularity is driving more commercial value for brands. Guild Studios' campaigns are intended to reach younger audiences more effectively than traditional advertising. Gen-Z and Gen-Alpha consumers are increasingly engaging with gaming IP outside of playing video games; 53% of the time Gen-Z consumers spend engaging with gaming IP is in other ways than playing, such as watch...