Business
Guild's social media reach doubles after signing
Guild's social media reach doubles after signing.
About this update from Defence Holdings Plc
[{"type":"text","content":"\n \n \n \n RNS Number : 5730U\n Guild Esports PLC\n 07 April 2021\n \n \n \n \n Press release\n \n \n \n \n \n 07 \n April 2021\n \n \n \n \n \n \n \n \n Guild Esports PLC\n \n \n \n \n \n (\"Guild Esports\" or \"Guild\")\n \n \n \n \n \n Social media reach to double after signing of Nikita 'Nihachu' Sembowski\n \n \n \n \n \n Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce that the total viewership of the Guild network is set to double to 10.4 million as a result of signing Nikita Sembowski ('Nihachu'), a top-tier female content creator from Germany, as of today.\n \n \n \n \n \n Nihachu, aged 19, has signed a one-year contract with Guild, which has an option to renew for another year. As part of the agreement, she will produce exclusive content for Guild's social media channels, appear at Guild live events, promote Guild's merchandise and branding and work alongside the Company's partners.\n \n \n \n \n \n Nihachu has a combined social media following of over 5.5 million comprising 990,000 followers on Instagram; 756,000 YouTube subscribers; 1.6 million followers on Twitch; 1.25 million on Twitter and 909,000 on TikTok.\n \n \n \n \n \n Nihachu is rapidly gaining popularity and is one of the fastest growing streamers on the Twitch platform. She has the 27th fastest growing English language Twitch channel over the past 30 days according to latest audience figures and has attracted new viewers at a faster rate than established Twitch streamers such as Pokimane, the largest female streamer on Twitch and Ninja, a renowned streamer that is currently the most followed on Twitch. Since November 2020, she has grown her Twitch fanbase 220% from 500,000, to 1.6 million. Nihachu is also in the top 100 streamers for average viewership in the past 30 days for English language channels.\n \n \n \n \n \n Her recruitment increases the Company's current total viewership by 112 per cent, from 4.9m to 10.4m, which comprises 180,000 subscribers who have opted into Guild's own channels, and a further 10.2 million who have subscribed to the network of Guild's teams, influencers and content creators. These figures exclude Guild's social reach through co-owner David Beckham's channels which have more than 125m fans and followers....