Business
Guild launches campaign with Sky UK
Guild launches campaign with Sky UK.
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[{"type":"text","content":"\n\nPress release\n \n25 May 2023\n \nGuild Esports PLC\n \n(\"Guild Esports\", \"Guild\", or \"the Company\")\n \nGuild launches 'No Room for Abuse' campaign with Sky UK\n \nGuild Esports PLC (LSE: GILD), a global teams organisation and lifestyle brand, is pleased to announce the launch of a campaign in partnership with its Official Premier Partner, Sky UK (\"Sky\"), to champion inclusive gaming environments by raising awareness of the gender-based verbal harassment facing women gamers playing online.\n \nSky has provided the funding for the promotional activity to support the awareness campaign that will run online across social media channels, including Twitter, Instagram, TikTok and Twitch, in addition to the procurement of influencer talent. This funding is supplemental to Sky's existing contractual commitments as Guild's Official Premier Partner, Official HQ Partner, Official Wi-Fi and Broadband Partner, and Official Network Provider. The social media campaign, using the hashtag '#NoRoomForAbuse', will begin today following an influencer and media launch event at the Sky Guild Gaming Centre.\n \nThe influencers in attendance include gaming influencer and entrepreneur Stephanie Ijoma, Twitch streamers Sunpi and Danielle Udogaranya, and gaming influencer Elz the Witch, who began releasing content across their social media channels today, raising awareness of the campaign amongst their substantial online follower base.\n \nThe influencer and media event comprised an immersive experience simulating the verbal harassment that women gamers can face when playing video games online. The immersive experience, set in a high-tech simulation room with 360-degree high-resolution screens and sound, utilised a first-person shooter game format that participants played while being subject to instances of verbal harassment that have been directed at women gamers online (as recreated by voice actors).\n \nTo further support the campaign, Guild and Sky have conducted a sector-leading study surveying more than 4,000 gamers to provide an accurate picture of the volume of online verbal harassment women in gaming face, as well as the mental health effects associated. The results, published today, show that online abuse has significant effects on women gamers' mental and physical wellbeing:\n \n\n\...