Business
Entry into Street Fighter
Entry into Street Fighter.
About this update from Defence Holdings Plc
[{"type":"text","content":"\n\nPress release\n \n25 August 2023\n \nGuild Esports PLC\n \n(\"Guild Esports\", \"Guild\", or \"the Company\")\n \nEntry into Street Fighter\n \nCollaboration with Sky for Street Fighter tournament launch\n \nGuild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming-focused media business, is pleased to announce the launch today of a new professional team to compete in Street Fighter 6, marking the Company's first entry into competitive Street Fighter.\n \nThe Company's new team, which will compete under the Guild banner, comprises Reneil \"JoKeR JoKeZ\" Landell (UK), Rabiae \"Takamura\" Houmaid (BE) and Alfonso \"VegaPatch\" MartÃnez Pozo (ES). Guild believes the new team will create new revenue-generating and audience growth opportunities for the Company.\n \nStreet Fighter is a long-running fighting game series, featuring hand-to-hand combat between two arcade characters. Street Fighter has built a thriving esports scene, and the game's audience continues to grow; in June 2023, the CR Cup Street Fighter tournament had more than 313,000 concurrent viewers, making it the most popular video game on streaming site Twitch at the time (source: Dexerto, 2023).\n \nCollaboration with Sky Broadband for Street Fighter tournament launch\n \nGuild will collaborate with Sky Broadband, as part of its wider partnership with Sky UK (\"Sky\"), to launch the 'Sweat Room', a livestreamed Street Fighter tournament that will be promoted via a dedicated social media campaign. In the 'Sweat Room' tournament, participants will compete in one-on-one Street Fighter matches in a heated room, challenging gamers to perform at their best while under pressure. Sky Broadband will be leading on hosting the event and the associated awareness campaign, which is supplemental to their existing contractual commitments.\n \nGuild will use the Sweat Room campaign to add an additional player to the Company's all-new Street Fighter professional team roster, as part of Guild and Sky Broadband's shared commitment to supporting and developing the gaming community. The participants in the tournament have been selected by Guild's expert team of coaches and scouts as the most promising non-professional Street Fighter players in the UK.\n \nGuild's logo and branding will feature prominently in the tournament ...