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Decision Diagnostics Engages Retail Monster LLC to Procure Big Box Retailers for Company's GenUltimate Product
Decision Diagnostics Engages Retail Monster LLC to Procure Big Box Retailers for Company's GenUltimate Product.
About this update from Decision Diagnostics Corp
[{"type":"text","content":"\n \n \n Decision Diagnostics Engages Retail Monster LLC to Procure Big Box Retailers for Company's GenUltimate Product\n \n \nDecision Diagnostics Engages Retail Monster LLC to Procure Big Box Retailers for Company's GenUltimate Product\n\nDECN Emerges Into a Post Litigation Strategy With the Hiring of A+ Retail Sourcing Team\n\n \n LOS ANGELES, CA--(Marketwired - Apr 14, 2016) - Decision Diagnostics Corp. (OTC PINK: DECN), the manufacturer, quality plan administrator and the exclusive worldwide sales, service and regulatory processes agent for GenStrip™ 50 and the GenUltimate™ glucose test strips, both designed to work with the market leading Johnson & Johnson's (\"J&J\") LifeScan OneTouch Ultra family of glucose testing meters, and the in-development GenSure™ and GenChoice™ glucose test strips targeted to the U.S. and/or developing world markets, today announced the execution of a broad representation agreement with Retail Monster, LLC, a retail and marketing specialist firm with offices in CA, AR, FL, and NY. \n Retail Monster's management team has extensive A+ brand experience, with a proven track record of creating pathways for exciting brands, including over the counter pharmaceuticals like GenStrip 50 and GenUltimate, into the world's biggest retailers. Retail Monster's retail customer revenue equates to over $30B in sales over the last decade. \n Keith Berman, Principal Executive of DECN commented, \"We have now advanced to the stage where we can comfortably redirect the preponderance of our focus from the long standing and successful legal defense of false allegations related to our \"Gen\" family of blood glucose test strips. Although never absent from our planning and operations, many intended activities and associations were forced to be temporarily held in abeyance. They no longer now need to be restrained. We are beginning a full scale frontal assault on the domestic retail market immediately.\" \n The four year agreement with Retail Monster charges them with executing and managing DECN's existing massive retail contract; completing negotiations and finalizing agreements in varied degrees of completion; introducing the company's \"Gen\" family of diabetic test strips to unexplored retail venues, and pursuing opportunities in new retail markets. \n Mr. Berman continued, \"R...