Business
DAVIDsTEA Expands Tea Bar Rollout on a National Scale
DAVIDsTEA Expands Tea Bar Rollout on a National Scale Canada NewsWire MONTR...
About this update from Davidstea Inc.
[{"type":"text","content":"\n \n \n \n DAVIDsTEA Expands Tea Bar Rollout on a National Scale\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n MONTREAL\n \n \n ,\n \n \n June 14, 2023\n \n \n /CNW/ - DAVIDsTEA Inc. (TSXV: DTEA) (\"DAVIDsTEA\" or the \"Company), a leading tea merchant in\n \n North America\n \n , is pleased to announce the opening of its first in-store Tea Bar outside of the\n \n Quebec\n \n market on\n \n June 16th\n \n with a location in their Toronto Eaton Centre store. Responding to consumer demand, the specialty tea retailer first soft launched the Tea Bar concept in its home province of\n \n Quebec\n \n within the existing store in CF Carrefour Laval in late 2022 and in the Les Galeries de la Capitale store in early 2023. The Toronto Eaton Centre location was intentionally selected as the third location to formally launch the Tea Bar to bring the concept to an even larger Canadian consumer audience, thus initiating the national rollout that will continue throughout the year. By the end of 2023, over 30% of DAVIDsTEA retail locations coast to coast will feature the new Tea Bar, with additional locations opening in\n \n Ottawa's\n \n Rideau Centre and in\n \n Vancouver's\n \n Pacific Centre.\n \n \n \n \n \n \n \n \n \n \"We are eager for this next step in our journey and cannot wait to see how a new focus on tea beverages can open up a world of tea lifestyle and interest for our customers. Crafted, premium, amazing-tasting sparkling tea and tea lattes are a great way to explore our flavours and discover how many ways there are to enjoy loose leaf tea!\", shares DAVIDsTEA's Chief Executive Officer and Chief\n \n Brand Officer\n \n ,\n \n Sarah Segal\n \n .\n \n \n By leveraging new proprietary technologies, DAVIDsTEA offers a curated menu that accelerates the beverage preparation experience without diluting the specialty component. The Tea Bars offer an exclusively curated, and seasonally changing, menu that showcases the wide variety of beverages at DAVIDsTEA. Consumers can expect to discover hot and iced tea lattes, matcha, along ...