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Aphria and DCM Subsidiary Perennial Launch Joint Venture to Create Original, Consumer-Centric Brands Offering Cannabis-Infused Products
Aphria and DCM Subsidiary Perennial Launch Joint Venture to Create Original, Consumer-Cent...
About this update from Data Communications Management Corp.
[{"type":"text","content":"\n\n\n\n\nAphria and DCM Subsidiary Perennial Launch Joint Venture to Create Original, Consumer-Centric Brands Offering Cannabis-Infused Products\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\n\nCanada NewsWire\nLEAMINGTON, ON and BRAMPTON, ON, Nov. 7, 2018\n\n\n\nJoint venture partners Aphria's cannabis expertise with Perennial's international brand strategy experience\n LEAMINGTON, ON and BRAMPTON, ON, Nov. 7, 2018 /CNW/ - Aphria Inc. (\"Aphria\" or the \"Company\") (TSX: APHA and NYSE: APHA) and Perennial Inc. (\"Perennial\"), a subsidiary of DATA Communications Management Corp. (\"DCM\") (TSX: DCM) are excited to announce they have closed the transaction announced on August 14 to establish a joint venture (the \"JV\") devoted to creating original, consumer-driven brands and products for the adult-use cannabis market.\n\n \n \n\n \nThe JV will leverage Aphria's expertise as a leading global cannabis producer and Perennial's experience with international brand development and strategy to introduce new, cannabis-infused products to the Canadian and legal international markets. The JV will look beyond just edibles and beverages to a range of products designed to meet consumer demand in the cannabis and wellness space. Perennial has a successful track record of creating go-to-market strategies for major CPG and retail clients throughout North America and around the world. \n\"The brands that stand the test of time are the ones created with an understanding of the marketplace, an original and effective answer to a consumer need, and a message that's relevant to people's lives,\" said Chris Lund, Chief Innovation Officer of Perennial. \"We've been the thought leaders behind our clients' brand strategies, creative development and execution for over 25 years – and now we relish the opportunity to create our own brands from scratch with Aphria, an industry-leading partner. We look forward to working with Aphria to bring innovative consumer-centric products and brands to life in the bourgeoning cannabis market.\"\nThrough the JV, Ap...