Business
Daesang's O'food Draws Thousands at Australia's Largest University Festival
Daesang announced on 7th that its global food brand O'food participated in Welcome Fest 2025 at the University of Sydney, one of Australia's most prestigious universities.
About this update from Daesang Corporation
[{"type":"text","content":"- Participated in the "University of Sydney Welcome Fest" on August 4–5, engaged with international university students","length":134,"tagName":"p","attribs":{}},{"type":"text","content":"- Attracted around 10,000 daily visitors—praised for product sampling, digital content, and Gen MZ-focused marketing","length":116,"tagName":"p","attribs":{}},{"type":"text","content":"SEOUL, South Korea, Aug. 7, 2025 /PRNewswire/ -- Daesang announced on 7th that its global food brand O'food participated in Welcome Fest 2025 at the University of Sydney, one of Australia's most prestigious universities.","length":228,"tagName":"p"},{"type":"image","alt":"Daesang Participated in the “University of Sydney Welcome Fest” on August 4–5","displaySize":"","headline":null,"caption":"Daesang Participated in the “University of Sydney Welcome Fest” on August 4–5","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":333,"url":"https://media.zenfs.com/en/prnewswire.com/17348c644920ab84206a31a1332ad281"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/vtFy7ID9B2aKzUsszl5n7w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTU4NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/17348c644920ab84206a31a1332ad281","width":400,"height":333}},"href":"https://mma.prnewswire.com/media/2744951/DSC01352_12.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Held August 4 and 5, the University of Sydney's Welcome Fest is one of Australia's premier university festivals, taking place twice a year at the start of each semester. The fun-filled event offers students opportunities to connect with peers and explore a wide range of campus programs and services. As the largest university event in the country, this year's edition featured more than 180 booths, representing 56 brands and 111 University of Sydney-affiliated clubs. This semester's festival drew an enthusiastic crowd of about 35,000 students.","length":563,"tagName":"p"},{"type":"text","content":"O'food, as the only Korean brand participating, operated its own booth under the theme "O'food at O'Week" to strengthen its connection with the global Gen MZ demographic. Despite rainy weather, the booth drew long lines and lively engagement throughout the event, attracting over 10,000 visitor...