Business
Daesang's Jongga Partners with Michelin 3-Star Chef to Launch Hit Gourmet San Ho Won Kimchi
Daesang's global kimchi brand Jongga has launched a gourmet kimchi line in the United States in collaboration with Michelin 3-star chef Corey Lee. The special edition, named San Ho Won Kimchi, introduces two premium varieties developed in partnership with Chef Lee and his acclaimed restaurant San Ho Won, and the products are gaining strong popularity across the U.S.
About this update from Daesang Corporation
[{"type":"text","content":"- Premium kimchi crafted by combining Jongga's fermentation expertise with a Michelin 3-star chef's recipe- Two varieties: bold, savory Original Kimchi and crisp, refreshing Baek Kimchi, developed using a low-fermentation method","length":237,"tagName":"p","attribs":{}},{"type":"text","content":"SEOUL, South Korea, June 29, 2025 /PRNewswire/ -- Daesang's global kimchi brand Jongga has launched a gourmet kimchi line in the United States in collaboration with Michelin 3-star chef Corey Lee. The special edition, named San Ho Won Kimchi, introduces two premium varieties developed in partnership with Chef Lee and his acclaimed restaurant San Ho Won, and the products are gaining strong popularity across the U.S.","length":422,"tagName":"p"},{"type":"image","alt":"Daesang’s Jongga Partners with Michelin 3-Star Chef to Launch Hit Gourmet San Ho Won Kimchi","displaySize":"","headline":null,"caption":"Daesang’s Jongga Partners with Michelin 3-Star Chef to Launch Hit Gourmet San Ho Won Kimchi","className":"","disableSlideshowImg":false,"size":{"original":{"width":283,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/a8d0a792900ed3dc3597fce2ef744cc2"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/M9MXq6hcPB1fKLt15.CmFA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTU5NDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/a8d0a792900ed3dc3597fce2ef744cc2","width":283,"height":400}},"href":"https://mma.prnewswire.com/media/2720449/Daesang_s_Jongga_Partners_with_Michelin_3_Star_Chef_to_Launch_Hit_Gourmet_San_Ho_Won_Kimchi.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Chef Corey Lee, the first Korean to receive three Michelin stars, is internationally recognized for his culinary innovation. He operates the fine-dining restaurant Benu and the casual Korean eatery San Ho Won in San Francisco, both of which have earned global acclaim with three and one Michelin stars, respectively.","length":316,"tagName":"p"},{"type":"text","content":"This collaboration is part of Daesang's effort to bring the depth and versatility of kimchi to more people in the rapidly growing U.S. market, with the premium line debuting this past January. Combining Jongga's 38 years of fermentation expertise with Chef Lee's deep-rooted belief in kimchi as a cornerstone of Korean cuisine, this collaboration delivers...