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HEC Montréal Creates a NSERC-Prompt Industrial Research Chair in User Experience With Six Industry Partners and the Federal and Provincial Governments
HEC Montréal Creates a NSERC-Prompt Industrial Research Chair in User Experience With...
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[{"type":"text","content":"\n\n\n\nHEC Montréal Creates a NSERC-Prompt Industrial Research Chair in User Experience With Six Industry Partners and the Federal and Provincial Governments\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nMONTRÉAL, Nov. 9, 2017\n\n\n\nMONTRÉAL, Nov. 9, 2017 /CNW Telbec/ - HEC Montréal is very proud to announce the creation of its first-ever industrial research chair. The NSERC-Prompt Industrial Research Chair in User Experience will be headed up by professors Pierre-Majorique Léger, Chairholder and Co-Director of the Tech3Lab at HEC Montréal, and Marc Fredette, Full Professor in the Department of Decision Sciences. Six major firms are also Chair partners and will help underwrite the research, drawing on its findings to optimize their customers' user experience. They are D-Box, Deloitte, Desjardins Group, JDA Software, Sobeys and Vidéotron.\n\nIn addition, the Chair is receiving financial support from both levels of government, i.e. the Natural Sciences and Engineering Research Council of Canada (NSERC) and Prompt, the ICT research and innovation consortium, whose main financial partner is the Quebec Ministère de l'Économie, de la Science et de l'Innovation.\n\nTotal financing for the Chair over five years will be $7.6 million.\n\nThe six partner firms will be working closely with the research team organized by professors Léger and Fredette, by providing real-life issues for the experts to use in accelerating and enriching user experience measures, while providing the companies with advanced, customized expertise. \n\nThe tests done on interfaces of all kinds, websites and mobile applications will allow the researchers to analyze users' emotional and cognitive response. The partners will be providing their platforms and their unique relationships with their customers, in return for which the researchers will furnish them with research and analysis tools reflecting the latest scientific advances in this field.\n\n\"The NSERC is proud to support this promising collaboration between so...