Business
Appointment Spectrum Group
Appointment Spectrum Group.
About this update from Cyanconnode Holdings Plc
[{"type":"text","content":"\n Cyan Holdings Plc\n08 February 2007\n\n\nPress Release 8 February 2007\n\n\n Cyan Holdings Plc\n\n ('Cyan' or 'the Company')\n\n Cyan to expand MCU sales & technical support in Europe\n\n Spectrum Group appointed to help drive the development of Cyan's European\n business\n\n\nCyan Holdings Plc (AIM: CYAN.L), the fabless semiconductor company specialising\nin the development of low power consumption, configurable microcontroller chips,\nis pleased to announce the appointment of Spectrum Group of independent sales,\nmarketing and operations (ISMO) organisations to assist the Company in the\ndevelopment of its business across Europe. The move will help Cyan in\nparticular to expand its links with key European OEMs and capitalise from the\nrecent launch of its new eCOG1X microcontroller in February 2007. Initially,\nthe agreement will span the UK, France, Scandinavia, Benelux, Italy and Spain.\nEuropean design engineers looking to capitalise on the advantages of Cyan's\nmicrocontroller technology and development tools in their designs will be able\nto benefit from Spectrum's technical expertise and localised sales support.\n\nAccording to Paul Barwick, Sales Director, Cyan Technology, Spectrum's unique\nbusiness model and proven strength in market demand creation is ideally suited\nto Cyan's growth objectives for Europe: 'The Spectrum Group enjoys strong\nrelationships with the major European brand names in the consumer, industrial\nand automotive markets and is responsible for annual sales in excess of US$250\nmillion. The new partnership puts us in a very strong position to grow the\nbusiness in Europe and drive sales of our new eCOG1X microcontroller family.\nThe partnership with the Spectrum Group enables Cyan to provide a high quality,\ntechnically qualified local sales presence in every major European territory.'\n\n'Cyan's new product families, including the eCOG1X family and CyanIDE\ndevelopment toolset, deliver innovative, peripheral-rich, embedded control\nsolutions, which offer OEMs significant price and performance advantages,' said\nDick Skipworth, Spectrum investor and founder of the former Memec electronics\ngroup that he grew to a multibillion dollar global distribution company that was\neventually acquired by Avnet, the worlds largest distributor of electronics\ncomponents. 'The 16-bit products feature capab...