Business
CVS Pharmacy® introduces Joyward™, a new brand designed to bring the joy of every moment to life
CVS Pharmacy® today announced the launch of Joyward™, a new line of decor, gifts and more to celebrate the joy of every season.
About this update from Cvs Health Corporation
[{"type":"text","content":"WOONSOCKET, R.I., Nov. 20, 2025 /PRNewswire/ -- CVS Pharmacy® today announced the launch of Joyward™, a new line of decor, gifts and more to celebrate the joy of every season.","length":175,"tagName":"p"},{"type":"image","alt":"Joyward™, a new line of decor, gifts and more to celebrate the joy of every season, is now available only at CVS stores and online.","displaySize":"","headline":null,"caption":"Joyward™, a new line of decor, gifts and more to celebrate the joy of every season, is now available only at CVS stores and online.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/af14bd156145942239b958d935dc28fb"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/e3nDBPJWRb9ih55gXrfdog--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/af14bd156145942239b958d935dc28fb","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2827898/Joyward_Hero_Image.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Joyward brings together on-trend and high-quality products to help celebrate all of life's moments, big and small. Joyward will continue to evolve in 2026 and beyond with new products to celebrate everything from birthdays and holidays to backyard gatherings, graduations and other milestones. Each collection will introduce trending designs and expanded categories that reflect the many ways customers come together throughout the year.","length":441,"tagName":"p"},{"type":"text","content":""Joyward represents our ongoing commitment to innovating within our store brands to help customers embrace joy and live well all year long," said Musab Balbale, Chief Merchandising Officer at CVS Pharmacy. "By bringing all of our seasonal and holiday merchandise under one cohesive brand, we're simplifying the shopping experience and ensuring everyone can make their special moments meaningful."","length":420,"tagName":"p"},{"type":"text","content":"In time for the holidays, customers can now find Joyward at CVS stores and online. The collection includes cozy home accents such as soft throws and patterned pillows, as well as festive pieces like colorful nutcrackers, ceramic trees, and curated gift sets featuring plush socks, tumblers, candles, and more th...