Business
Movable Ink Expands Da Vinci to Europe and Accelerates Product Suite
Movable Ink, the leader in AI-powered personalisation, today announced record-breaking growth driven by its Autonomous Marketing approach, powered by Da Vinci. Clients worldwide are achieving unprecedented gains in personalisation, efficiency, and revenue, further solidifying Movable Ink's momentum in reshaping the future of marketing with AI decisioning at the forefront.
About this update from Currys Plc
[{"type":"text","content":"Currys, the UK's leading omnichannel retailer, sees 37%* lift in incremental revenue ","length":88,"tagName":"p","attribs":{}},{"type":"text","content":"Da Vinci to launch AI decisioning for mobile (rich push, SMS/RCS, in-app, and more) in H1 2026","length":94,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Oct. 14, 2025 /PRNewswire/ -- Movable Ink, the leader in AI-powered personalisation, today announced record-breaking growth driven by its Autonomous Marketing approach, powered by Da Vinci. Clients worldwide are achieving unprecedented gains in personalisation, efficiency, and revenue, further solidifying Movable Ink's momentum in reshaping the future of marketing with AI decisioning at the forefront.","length":423,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Movable Ink)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Movable Ink)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":87,"url":"https://media.zenfs.com/en/prnewswire.com/d287e8ff8431412387c849c1e9197e56"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/jwZ4z62yP9VvClGrf4ZhwA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE1MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/d287e8ff8431412387c849c1e9197e56","width":400,"height":87}},"href":"https://mma.prnewswire.com/media/1438892/Movable_Ink_New1_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Da Vinci is redefining what's possible in marketing, delivering double-digit lifts in engagement and revenue for leading brands worldwide," said Adam Stambleck, Movable Ink's President. "Our record growth and global adoption show that marketers no longer have to choose between creativity and performance. As we expand across Europe and into mobile, Movable Ink will continue to set the standard for AI-powered personalisation at scale."","length":466,"tagName":"p"},{"type":"text","content":"Global AdoptionDa Vinci is now available across Europe, with support for local assets. Currys has already achieved ~50% increase in engagement and 37% lift in incremental revenue with the use of Da Vinci in the UK market.*","length":223,"tagName":"p"},{"type":"text","content":"Krissy Williams, Head of CRM at Curry's, a leading UK retailer, shared: "We set out to work smarter and faster, to drive significa...