Business
Viyya Technologies to Unveil Real-Time Online Advertising-Based Solution
Viyya Technologies to Unveil Real-Time Online Advertising-Based Solution.
About this update from Acadia Energy Corporation
[{"type":"text","content":"FOR IMMEDIATE RELEASE\r\n Contact: Jesus Rodriguez/305.776.4535\r\n\r\n\r\nViyya Technologies to Unveil Real-Time \r\nOnline Advertising-Based Solution\r\n\r\nOnline Advertising Grows to a Record $12.5 Billion in 2005\r\n\r\n\r\nRoseland, NJ - July 10, 2006 - Viyya Technologies, Inc. (Pink Sheets: VYON), the developer and marketer of the world's most advanced, web-based information management application, announced today that it is has completed the design and development of an advertising-based content aggregation solution aimed at the ISP and web portal marketplace. \r\n\r\nBased on the company's core VIYYA(TM) technology, the flexible solution would act as a service for ISP's, web portals and content providers, and will provide its distributors with an additional revenue stream based totally on the lucrative online advertising industry. \r\n\r\nIt incorporates all of the customization and personalization functionality of the core VIYYA(TM) product while allowing the distributor to populate VIYYA(TM) with proprietary data feeds and content for its constituents. As the end user customizes information, Viyya will work with advertisers for ad placements and insertions relevant to end users' needs and requirements. \r\n\r\n\"We have long waited for the online advertising industry to catch up with our technology to deliver ad placements that are in-line with end user preferences,\" said Viyya CEO John Bay. \"All of the big names and Internet success stories - Google, Yahoo and others - have utilized the online advertising revenue stream as a foundation for their financial accomplishments.\r\n\r\nAccording to a study published this past April by the Interactive Advertising Bureau and PricewaterhouseCoopers, Internet advertising revenues grew to a record $12.5 billion in 2005, exceeding 2004 revenues by 30 percent. Continuing a trend of quarter over quarter growth, the companies then reported in May that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006, representing a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over the Q4 2005 total of $3.6 billion.\r\n\r\nSearch, classifieds, display, and rich media advertising, all of which are utilized by VIYYA(TM), continue to grow at a healthy rate, contributing to 2006 revenues that are projected to exceed $16 billio...