Business
Nicole Kidman Partners With SeraLabs, a CURE Pharmaceutical Company, as a Strategic Business Partner and Global Brand Ambassador
SeraLabs is a Leading CBD Health, Wellness & Beauty Company Kidman’s partnership is exclusively with SeraLabs Topicals LOS ANGELES & OXNARD,
About this update from Currenc Group Inc.
[{"type":"text","content":"\nSeraLabs is a Leading CBD Health, Wellness & Beauty Company \n\nKidman’s partnership is exclusively with SeraLabs Topicals \n\n LOS ANGELES & OXNARD, Calif.--(BUSINESS WIRE)--\nCURE Pharmaceutical Holdings (OTCQB: CURR) wholly owned subsidiary, The SeraLabs, Inc., has enlisted Oscar, Golden Globe and Emmy Award-winning Nicole Kidman as the brand’s first-ever strategic business partner and global brand ambassador for their topical products. In addition to being the face of the brand, Kidman will play an integral role in the strategic direction of product development and messaging.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201208005444/en/\n“We could not be more excited by Nicole’s decision to join our team,” says Nancy Duitch, SeraLabs CEO and CURE Pharmaceutical Chief Strategic Officer. “We wanted to work with someone who genuinely cares about growing the business as much as we do. A person just looking to lend their name was never going to work for us. She is savvy, forward thinking and embodies our brand values.”\n\nKidman became a proponent of the benefits of topical CBD when she experimented with it on an ankle injury last summer. She will bring her vast experience of the beauty sector to help SeraLabs boost its multi-channel distribution efforts and sales for its anti-aging skincare line, Seratopical® and topical ultra-hydrating and pain relief body creams and serums. The deal includes nine current SeraLabs topical products with an additional three products set to launch in 2021 where Kidman will be key in development. \n\n“The partnership with SeraLabs was an easy decision for me,” states Kidman, SeraLabs Strategic Partner and Global Brand Ambassador. “With my injury last year, I experienced the benefit of CBD wellness products firsthand. I believe these products are a vital solution in health and wellness and Nancy and SeraLabs are a company I believe in. Joining them in this partnership is something I am very excited about!”\n\nSeraLabs was founded in 2018 and is a global leader in the health, wellness, and beauty sectors. CURE Pharmaceutical Holdings, which acquired SeraLabs in 2020, is focused on the innovation of pharmaceutical technology, wellness products and drug delivery. “The growth and global interest of our newest acquisition SeraLabs has bee...