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CURE Pharmaceutical’s Subsidiary Sera Labs Launches National Television, Radio & Digital Advertising Campaign for Nutri-Strips Sleep A.S.A.P.
Sleep A.S.A.P. provides proof of concept and monetization for CURE’s patented oral thin-film technology LOS ANGELES & OXNARD, Calif.--(BUSINESS WIRE)-- CURE
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[{"type":"text","content":"\nSleep A.S.A.P. provides proof of concept and monetization for CURE’s patented oral thin-film technology\n\n LOS ANGELES & OXNARD, Calif.--(BUSINESS WIRE)--\nCURE Pharmaceutical Holding Corp. (“CURE” or the “Company”) (OTC: CURR), a technology focused, vertically integrated drug delivery and product development company in the pharmaceutical and health & wellness space today announced that its subsidiary Sera Labs has launched a robust national advertising campaign for its Nutri-Strips thin-film product Sleep A.S.A.P.™ which offers a solution to America’s sleep problem. The global market for sleep aids is anticipated to grow from $81.2 billion in 2020 to $112.7 billion by 2025 with a CAGR of 6.8 percent.\n\nThe national campaign will debut in more than 15 major markets and target the 70% of adults in America who, according to the CDC, report they obtain insufficient sleep at least one night per week. The campaign will coincide with National Sleep Awareness Month and highlight the ease of use and benefits of Nutri-Strips’ RAD₃ (Rapid Activation Delivery) oral thin-film strip technology. Nutri-Strips Sleep A.S.A.P.™ oral thin-film strip does not require water, activates instantly on the tongue, is a fast-acting, non-habit forming solution to traditional pill form sleep aids.\n\nSleep A.S.A.P.™’s proprietary formulation for sleep was developed by CURE’s industry-leading scientists who blended five of the most powerful sleep ingredients including Melatonin, Gamma-aminobutyric Acid (GABA), L-Theanine, Vitamin B6, and Beta-Caryophyllene (BCP) into one dose to help you get to sleep and stay asleep.\n\n“Nutri-Strips serve as a strong proof of concept for CURE’s patented oral thin-film technology and this campaign highlights the fact that we can successfully commercialize and monetize this technology through our subsidiary Sera Labs,” said Rob Davidson, CEO of CURE. “We foresee this type of advertising exposure as an opportunity to further introduce the world to the thin-film technology, which is a staple of both CURE's pharmaceutical and wellness verticals, while generating consumer sales.\"\n\n“We are very excited to launch this innovative technology to the consumer for the first time offering evidence-based products with science-backed ingredients,” said Nancy Duitch, Sera Labs CEO and CURE Pharmaceutical Chief Strategic Officer. “In ...