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Fab 5 Freddy, Bernard Noble and Curaleaf Continue National Roll Out of B NOBLE Brand to Six New States

Fab 5 Freddy, Bernard Noble and Curaleaf Continue National Roll Out of B NOBLE Brand to S...

articleCuraleaf Holdings, Inc.October 20, 20214/company/curaleaf-holdings-inc/news/fab-5-freddy-bernard-noble-and-curaleaf-continue-national-roll-out-of-b-noble-brand-to-six-new-states
Fab 5 Freddy, Bernard Noble and Curaleaf Continue National Roll Out of B NOBLE Brand to Six New States

About this update from Curaleaf Holdings, Inc.

[{"type":"text","content":"\n \n \n \n Fab 5 Freddy, Bernard Noble and Curaleaf Continue National Roll Out of B NOBLE Brand to Six New States\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n PR Newswire\n \n \n \n \n \n Now in Eight States, Expansion of B NOBLE Partnership Demonstrates Shared Commitment to Advance Social Equity in Cannabis and Provides Opportunity to Those Directly Impacted by the War on Drugs\n \n \n \n \n WAKEFIELD, Mass.\n \n ,\n \n Oct. 20, 2021\n \n /PRNewswire/ --\n \n \n B NOBLE Inc.\n \n \n and Curaleaf Holdings, Inc\n \n \n .\n \n \n (CSE: CURA) (OTCQX: CURLF) (\"Curaleaf\" or the \"Company\"), a leading international provider of consumer products in cannabis, today announced the continuation of its national roll out of the B NOBLE brand two-pack pre-rolls to dispensaries in\n \n Arizona\n \n ,\n \n Illinois\n \n ,\n \n Maine\n \n ,\n \n Michigan\n \n ,\n \n Nevada\n \n , and\n \n Oregon\n \n . Since rolling out in\n \n July 2021\n \n in\n \n Massachusetts\n \n and\n \n Maryland\n \n , today B NOBLE is now available in eight states.\n \n \n \n \n \n \n \n \n \n B NOBLE was founded in partnership with well-known visual artist, filmmaker and hip-hop pioneer Fab 5 Freddy to raise awareness and create funding to defend people from cannabis-related criminalization. The brand is dedicated to telling the story of namesake\n \n Bernard Noble\n \n , who was arrested in\n \n Louisiana\n \n and sentenced to 13 years in prison for possessing the equivalent of two joints. In 2017, Bernard's case began to draw attention across the country, and he quickly became a national symbol for the need to reform the country's unjust drug laws, sparking advocacy and a movement to free him. As a result, Bernard was released seven years into his sentence.\n \n \n Each B Noble Pre-Roll pack contains two\n \n One Gram\n \n pre-rolls for a total of Two Grams of cannabis. This number was deliberately chosen for the brand's inaugural product as a reminder of the harsh sentence Bernard faced for possessing the equivalent of two joints at the time of his arrest.\n \n \n \"Our partnership with Cu...

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