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Curaleaf's Grassroots Brand and Ganjier Announce First-of-its-Kind Cannabis Education Partnership
Curaleaf's Grassroots Brand and Ganjier Announce First-of-its-Kind Cannabis Education Partnership...
About this update from Curaleaf Holdings, Inc.
[{"type":"text","content":"\n \n \n \n Curaleaf's Grassroots Brand and Ganjier Announce First-of-its-Kind Cannabis Education Partnership\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n Pilot Program for Passionate Team Members and Partners Solidifies Curaleaf's Dedication to Advancing the Cannabis Movement\n \n \n \n \n \n \n WAKEFIELD, Mass.\n \n \n ,\n \n \n Dec. 7, 2022\n \n \n /CNW/ -- Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (\"Curaleaf\" or the \"Company\"), today announced a first-of-its-kind cannabis education partnership for its Grassroots brand with Ganjier, the Cannabis Sommelier Certification Program.\n \n \n Similar to the Sommelier's role in the wine industry, the Ganjier is trained in the art, science and appreciation of cannabis craft, consumption, and connoisseurship, possessing a multidisciplinary knowledge and astute professionalism serving to raise the standard of excellence throughout the cannabis industry. Following the overwhelming response to Ganjier's third year of record enrollments, the 2023 edition of this groundbreaking cannabis sommelier certification will feature the first-ever partnership for cannabis education and training session by one of the largest, leading teams in the cannabis industry today.\n \n \n Founded in\n \n Chicago, Illinois\n \n in 2014, Grassroots was originally created to perfect the art and science of cannabis cultivation – making the Curaleaf team members working on the brand ideal candidates for Ganjier training. Meticulous attention to detail and a commitment to cannabis cultivation, are core components of the Grassroots brand and Curaleaf company culture, and that tradition continues with today's announcement of the new partnership with Ganjier.\n \n \n \"Analogous to the wine Sommelier, beer Cicerone or cigar Catador, the Ganjier is a trained and certified master of cannabis products, cannabis assessment, and cannabis service,\" said\n \n Derek Gilman\n \n , Managing Director of Ganjier. \"By training people like Grassroots' team members an...