Curaleaf Unveils Strategic National Rebrand for Grassroots

About this update from Curaleaf Holdings, Inc.

[{"type":"text","content":"\n \n \n \n Curaleaf Unveils Strategic National Rebrand for Grassroots\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n Brand Expands Into California With Launch of Grassroots Diamond-Infused Pre-Rolls and Grassroots Grower's Reserve Program\n \n \n \n First Product Partnerships With Sonoma Hills Farm and Delighted Farms Now Available Across California\n \n \n \n \n WAKEFIELD, Mass.\n \n \n ,\n \n \n Nov. 14, 2022\n \n \n /CNW/ --\n \n Curaleaf Holdings, Inc.\n \n (CSE: CURA) (OTCQX: CURLF) (\"Curaleaf\" or the \"Company\"), a leading international provider of consumer cannabis products, today announced the national rebrand of its Grassroots premium cannabis flower brand, and shared details on the brand's previously announced expansion into\n \n California\n \n with the launch of Diamond Infused Pre-Rolls.\n \n \n The rebrand of Grassroots coincides with the launch of its Grower's Reserve program, an ongoing series of limited-edition collaborations with craft farmers and diverse operators in\n \n California\n \n . The program reaffirms the Company's commitment to providing high-quality products to its consumers while empowering smaller craft operators in the Golden State.\n \n \n For seasoned cannabis consumers that are looking for an added boost to their everyday pre-roll, Grassroots Diamond Infused Pre-Rolls are composed of finely ground, high-quality whole flower with a dusting of THCA \"diamonds\" for maximum purity and potency. Available as 1 gram Singles or 5 pack Shorties at 0.4 grams each, Grassroots Diamond Infused Pre-Rolls are now available in\n \n California\n \n featuring three unique strains:\n \n \n \n \n Grower's Reserve – Napali Sunrise (Sativa)\n \n by\n \n Delighted Farms\n \n , a state-of-the-art indoor farm managed by a team of renown\n \n California\n \n growers.\n \n \n \n Grower's Reserve – Cherry Cheesecake (Indica)\n \n by\n \n \n Sonoma Hills Farm\n \n \n , a Sun+Earth certified cannabis farm nestled on 60-acres in Sonoma Valley.\n \n \n \n Mimosa by Gras...

More updates from Curaleaf Holdings, Inc.