Business
SAN JUAN BEVERAGE COMPANY & CROWN HOLDINGS TEAM UP TO LAUNCH SUPER BOWL CHAMP KAM CHANCELLOR'S BAMMARITA COCKTAIL IN CANS
Today, leading aluminum beverage can manufacturer Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com) announced a new partnership with San Juan Beverage Company (San Juan Bev. Co.) (www.sanjuanseltzer.com) to become the exclusive beverage packaging provider for SAN JUAN BAMMARITA, a premium ready-to-drink (RTD) cocktail collaboration created with legendary Seattle Seahawks safety Kam Chancellor. Crown's partnership with the nation's first small-batch hard seltzer company will bring the
About this update from Crown Holdings, Inc.
[{"type":"text","content":"New Partnership Brings Pacific Northwest Fan Favorite Cocktail to the RTD Market","length":80,"tagName":"p","attribs":{}},{"type":"text","content":"TAMPA, Fla., May 7, 2025 /PRNewswire/ -- Today, leading aluminum beverage can manufacturer Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com) announced a new partnership with San Juan Beverage Company (San Juan Bev. Co.) (www.sanjuanseltzer.com) to become the exclusive beverage packaging provider for SAN JUAN BAMMARITA, a premium ready-to-drink (RTD) cocktail collaboration created with legendary Seattle Seahawks safety Kam Chancellor. Crown's partnership with the nation's first small-batch hard seltzer company will bring the Super Bowl champion's premium best-selling margaritas from his Legion Sports Bar to stores throughout the country. West Coast Container Inc. will be collaborating with Crown to provide additional support to this partnership.","length":777,"tagName":"p"},{"type":"text","content":""Crown is thrilled to partner with San Juan Bev. Co. in launching this innovative and exciting new product into the rapidly growing RTD market," said Bryan Sahadi, Marketing and Commercial Operations Senior Manager at Crown. "Our extensive packaging experience and capabilities and state-of-the-art graphic design operations are ideally suited to help achieve both San Juan Bev. Co.'s goals and Kam's vision, resulting in ultimate speed-to-market to get BAMMARITA in the hands of consumers."","length":519,"tagName":"p"},{"type":"text","content":"Brewed and blended with San Juan Bev. Co.'s proprietary Island Shine™, BAMMARITA is winning over consumers with its crisp, clean taste that presents a gluten-free, lower-calorie, "better-for-you" alternative to a traditional margarita. A portion of the proceeds from sales of BAMMARITA will be donated to charity: water, a nonprofit organization that works with local groups across the globe to build sustainable, community-owned projects that increase access to clean water for people living in rural areas.","length":522,"tagName":"p"},{"type":"text","content":""Rooted in the spirit of the Pacific Northwest, we set out to craft our RTD cocktails with purpose and heart," said Ron Lloyd, president and CEO of San Juan Bev. Co. "Through our partnership with Kam and his wife, Tiffany...