Business
Medical Doctor Associates Rebrands as Cross Country Locums
BOCA RATON, Fla., Aug. 13, 2019 /PRNewswire/ -- Cross Country Healthcare, Inc., (Nasdaq: CCRN) a leading provider of healthcare workforce solutions and
About this update from Cross Country Healthcare, Inc.
[{"type":"text","content":"BOCA RATON, Fla., Aug. 13, 2019 /PRNewswire/ -- Cross Country Healthcare, Inc., (Nasdaq: CCRN) a leading provider of healthcare workforce solutions and staffing services nationwide, today announced its Medical Doctor Associates (MDA) business, a national leader in locum tenens recruitment and staffing support, is introducing a new brand and visual identity. Cross Country Locums has also launched an enhanced website, featuring cutting-edge tools to deliver an exceptional, intuitive job search and application experience for healthcare professionals. \n\n \nWith the new Cross Country Locums brand, the organization reflects a stronger alignment to their business focus of providing physicians and advanced practice professionals with a variety of placement opportunities. It is also strengthening its brand identity by aligning with Cross Country Healthcare and its family of brands. \n\"The launch of Cross Country Locums is the latest step in our company-wide branding initiative to better align our broad and unique services,\" stated Kevin Clark, president and CEO of Cross Country Healthcare. \"Our new, integrated brand structure better represents our Cross Country Healthcare family of brands and holistic approach to providing innovative technology and high-quality total talent management solutions.\"\nAs a trusted locum tenens and contingent staffing company with a depth of industry experience, Cross Country Locums serves as a proven quality partner to healthcare facilities and government agencies by providing innovative solutions and a reliable network of healthcare providers ready to resolve immediate, short-term and long-term medical staffing challenges so that clients can focus on achieving their business goals.\n\"Our new brand will allow us to present ourselves to the market in a way that more accurately reflects our services,\" said Karen Mote, president of Cross Country Locums. \"Introducing our new brand the same week we recognize physicians practicing locum tenens at facilities across the nation felt like a wonderful way to reinforce our dedication to our clients and our amazing medical professionals. We look forward to serving all of our clients under our new Cross Country Locums identity as well as offering new tools and enhancements that extend and improve the way we support and serve them.\"\nAbout Cross Country Healthcar...