Business
Cross Country Healthcare Announces New Corporate Identity and Enhanced Websites, Merges Travel Nurse Brands
BOCA RATON, Fla., June 11, 2019 /PRNewswire/ -- Cross Country Healthcare, Inc., (Nasdaq:CCRN) a leading provider of healthcare workforce solutions and
About this update from Cross Country Healthcare, Inc.
[{"type":"text","content":"BOCA RATON, Fla., June 11, 2019 /PRNewswire/ -- Cross Country Healthcare, Inc., (Nasdaq:CCRN) a leading provider of healthcare workforce solutions and staffing services nationwide, today announced it has transformed its corporate identity to more appropriately represent the company's best-in-class total talent management solutions and suite of innovative technologies. Symbolizing its future, the strategic initiative includes a new company logo and enhanced website with cutting-edge tools to deliver an exceptional, intuitive job search and application experience across the company's family of brands.\n\n \n\"When I co-founded Cross Country more than 30 years ago, it was on the premise of delivering a best-in-class experience for our clients and healthcare professionals, and this remains our number one priority today,\" said Kevin Clark, president and CEO of Cross Country Healthcare. \"At the end of the day, it is all about delivering an unmatched experience for the healthcare professionals and organizations we serve. As we look to capitalize on the dynamic changes and disruptions in the healthcare sector, our new, integrated brand structure better represents our holistic approach to providing innovative technology and high quality personnel solutions that are cost effective and customized to meet the unique and complex needs of our candidates and clients.\" \nThe company has also merged its signature travel nurse brands – Cross Country TravCorps, MedStaff and Medical Staffing Network Travel – under the new Cross Country Nurses brand, which was the original company brand launched in 1986. The consolidation leverages the strength of each brand to offer travel nurses greater access to a national team of recruiters who serve as career advisors, securing professional opportunities for candidates at any of the more than 2,500 healthcare facilities who partner with Cross Country Nurses nationwide. To support the brand consolidation and properly reflect the services provided, the new, enhanced Cross Country Nurses website is aimed at delivering a seamless job search and candidate experience. \nCross Country Healthcare's Workforce Solutions division, which provides strategic talent management solutions for its clients, is also part of the corporate rebrand and new corporate Cross Country Healthcare website. A recognized market leader, Cro...