Business
Priyanka Chopra Jonas and Yang Mi Added to A-List Portfolio of Ambassadors to Headline Crocs’ New Global Marketing Campaign in 2020
A notable team of global ambassadors, an introspective visual marketing campaign, trend-setting new styles, and comfort innovation – being comfortable in
About this update from Crocs, Inc.
[{"type":"text","content":"\nA notable team of global ambassadors, an introspective visual marketing campaign, trend-setting new styles, and comfort innovation – being comfortable in your own shoes has never been better\n\n NIWOT, Colo.--(BUSINESS WIRE)--\nCrocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for women, men, and children, today launched the fourth year of its “Come As You Are” global marketing campaign including new top-tier talent, as well as new product innovations for spring 2020.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200116005242/en/Actor, producer and global UNICEF ambassador Priyanka Chopra Jonas styling her Classic Slides with Jibbitz charms. Chopra Jonas is one of five global ambassadors announced as part of Crocs' newest \"Come As You Are\" campaign, inspiring fans to feel comfortable in their own shoes. (Photo: Business Wire)\n\nNew to the Crocs global ambassador roster are Priyanka Chopra Jonas, actor, producer and global UNICEF ambassador; and Yang Mi, renowned Chinese actress. Both join U.S. singer and actress Zooey Deschanel, South Korean singer and actress Kim Sejeong, and Japanese actress Suzu Hirose.\n\n\nAs global ambassadors for the Crocs brand in 2020, they will inspire fans to feel comfortable in their own shoes by showing their personal Crocs style through exciting new collections, and encouraging everyone to come as they are through inspirational content and activations throughout the year.\n\n\nIn addition to the global ambassadors, Crocs has also enlisted a diverse cast of models and influencers recognized as “One-Of-A-Kinds” to bring more personal meaning to the “Come As You Are” brand message. This new cast represent different ages, backgrounds, beliefs, orientations, and abilities to welcome all Crocs fans to express their individuality and be comfortable in their own shoes. The influencers and models will be featured in campaign photography and imagery that will be leveraged in 2020, and will be encouraged to engage with fans through forums like social media to show that everyone is welcome and empowered to be a part of the Crocs brand.\n\n\n“The fourth iteration of the Come As You Are campaign is a proclamation to our fans: It’s time to stand up and stand out,” said Terence Reilly, Crocs Chief Marketing Officer. “Our n...