Business
Crocs, Inc. Publishes 2024 Comfort Report Showcasing its Purpose in Action Across the Enterprise and its Brands
Report details the enterprise's collective momentum with employees, fans, suppliers, business and community partners to innovate for quality, comfort and
About this update from Crocs, Inc.
[{"type":"text","content":"Report details the enterprise's collective momentum with employees, fans, suppliers, business and community partners to innovate for quality, comfort and Purpose\nBROOMFIELD, Colo., June 26, 2025 /PRNewswire/ -- Crocs, Inc. (NADSAQ: CROX), a world leader in innovative casual footwear for all, today published its 2024 Comfort Report, reflecting updates and activations surrounding the enterprise's commitment to Corporate Responsibility and Sustainability.\nThis annual report demonstrates how Crocs, Inc., inclusive of the Crocs and HEYDUDE brands, continues building upon its guiding pillars of Comfort for the Planet, Comfort for Our Communities, and Comfort for All People through its action-oriented ambitions of Inclusivity, Climate, Circularity, and Community.\n\"Our Purpose strategy is a catalyst for stronger business outcomes and a More Comfortable World For All,\" said Andrew Rees, CEO, Crocs, Inc. \"In embracing this shared understanding, our global teams have approached Purpose with a spirit of collaboration and a focus on innovation. Embedding impact into the way we operate isn't just about doing good – it's also about creating a resilient, future-ready business.\"\nIn 2024, the Crocs brand achieved 25% bio-circular content in its proprietary Croslite™ material—which accounts for more than 80% of the enterprise's total materials across its portfolio, including the Classic Clog—on a mass balance basis. The increased use of bio-circular content in Croslite™ material lowered emissions per pair of Crocs Classic Clogs by nearly 5% in 2024 compared to 2023 and approximately 10% from its 2021 baseline year, demonstrating the tangible impact that lower-carbon materials have had on Crocs' emissions footprint.\nAdditionally, Crocs expanded its Old Crocs. New Life. consumer takeback program from its 2023 pilot to all 183 stores in the continental U.S. and Canada and a no-cost mail-in option in 2024. As of June 2025, Old Crocs. New Life. is now available in all Crocs-owned stores across Europe. In direct response to strong consumer engagement with Old Crocs. New Life., the brand launched the limited-edition Keep It Going Classic Clog made from the shoes it took back. The clog features 25% post-consumer recycled content with design elements that convey its circularity story like visible specs of recycled shred and a custom backstrap and ...