Crocs, Inc. Appoints Terence Reilly as EVP and President for the HEYDUDE Brand

About this update from Crocs, Inc.

[{"type":"text","content":"BROOMFIELD, Colo., April 16, 2024 /PRNewswire/ -- Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for all, today announced the appointment of Terence Reilly as incoming Executive Vice President and President for the HEYDUDE Brand. Mr. Reilly, 56, most recently served as the President of the Stanley Brand where he reshaped the century-old insulated drinkware brand into a must-have brand of current culture. Prior to his time at Stanley, Mr. Reilly served as the Chief Marketing Officer at Crocs, Inc., in addition to holding various other marketing leadership roles. Mr. Reilly succeeds Rick Blackshaw, who is leaving the Company effective immediately. Mr. Reilly will join the executive leadership team on April 29 and will report directly to Andrew Rees, Chief Executive Officer.\n\"We are thrilled to be welcoming back Terence to the Crocs, Inc. family,\" said Andrew Rees, Chief Executive Officer. \"Terence has had tremendous success in creating and executing brand-building playbooks at both Stanley and Crocs by leveraging iconic product, scaling awareness, driving brand relevance and ultimately building communities. Having previously worked alongside him, I am confident he is the right person to lead the HEYDUDE Brand into its next phase of growth.\"\n\"I am looking forward to joining the HEYDUDE Brand as President,\" Terence Reilly commented. \"I see significant opportunity to further drive awareness, desirability, and relevance to the HEYDUDE Brand and will work together with the team to build a durable, profitable growth brand over time.\"\nAndrew Rees continued, \"On behalf of the Board of Directors and our leadership team, we thank Rick for the passion and commitment he has shown during his time with the Company. Over the last two years, Rick was instrumental in building and professionalizing the HEYDUDE team and scaling the brand domestically. We wish him well in his future endeavors.\"\nThe Company expects to report its fiscal first quarter on Tuesday, May 7, 2024 before the market opens. A separate press release has been issued this morning with more details.\nTerence Reilly has more than 25 years of global marketing and operational experience and has had a decorated career. Since 2020, he has held the top spot at Stanley where he created and led the strategy that propelled the brand's resurgence into...

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