Business
Crocs Brings the Monsoon Romance Alive with a K-Drama x Bollywood Crossover Featuring Chae Soobin & Siddhant Chaturvedi
Crocs, a world leader in innovative casual footwear for all, is bringing monsoon flair to the forefront with its most regionally immersive campaign yet, spanning seven key Southeast Asian markets including India, China, Japan, Korea, Thailand, Indonesia and the Philippines. The visually rich and emotionally charged campaign fuses two of Asia's most beloved cultural phenomena: the irresistible emotion of K-dramas and the unmistakable flair of Bollywood, starring young heartthrobs from South Korea
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[{"type":"list","items":[{"val":[{"type":"text","content":"Set against the backdrop of romantic rain-soaked encounters, the film captures all the visual drama fans love - from shared umbrellas to slow-burn sparks","length":153,"tagName":"p"}]},{"val":[{"type":"text","content":"Brings together Southeast Asia's biggest fandoms in a cinematic crossover that celebrates love, rain, and cultural connection","length":129,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":282,"olType":false},{"type":"text","content":"NEW DELHI, June 25, 2025 /PRNewswire/ -- Crocs, a world leader in innovative casual footwear for all, is bringing monsoon flair to the forefront with its most regionally immersive campaign yet, spanning seven key Southeast Asian markets including India, China, Japan, Korea, Thailand, Indonesia and the Philippines. The visually rich and emotionally charged campaign fuses two of Asia's most beloved cultural phenomena: the irresistible emotion of K-dramas and the unmistakable flair of Bollywood, starring young heartthrobs from South Korea and India, Chae Soobin and Siddhant Chaturvedi.","length":598,"tagName":"p"},{"type":"image","alt":"Crocs x Monsoon campaign 2025","displaySize":"","headline":null,"caption":"Crocs x Monsoon campaign 2025","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/7edd7c3cb1632e051060cdf7aa2d46c9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/mgMJh6ci7G65mSdu1oEqGw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/7edd7c3cb1632e051060cdf7aa2d46c9","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2718515/Crocs_India.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Shot through the lens of the iconic 'enemies-to-lovers' K-drama trope, the film blends rain-drenched tension, stolen glances and cinematic visuals with a bold cultural twist. At its heart is Siddhant Chaturvedi as a stoic industrial chaebol-turned-tycoon whose carefully controlled world is upended by Chae Soobin — a free-spirited creative who wears her heart on her sleeve. Their personalities clash, but the rain has other plans, pulling them into a story that feels both larger-than-life and emotionally grounded.","length":525,"tagName":"p"},{"type":"text","content...