Business
Crocs Announces Industry Leading Sustainability Milestone as the Brand Reaches 25% Bio-Circular Croslite Material Across Its Entire Product Portfolio
Announcement underscores the brand's unique approach to circularity through using more sustainable materials and progress to 2030 bio-circular goal
About this update from Crocs, Inc.
[{"type":"text","content":"Announcement underscores the brand's unique approach to circularity through using more sustainable materials and progress to 2030 bio-circular goal\nBROOMFIELD, Colo., Sept. 5, 2024 /PRNewswire/ -- Crocs (NADSAQ: CROX), a global leader in innovative casual footwear for all, today announced it has reached 25% bio-circular content in its proprietary CrosliteTM material1. Croslite accounts for more than 80% of Crocs' total materials used across its portfolio of products, including the iconic Classic Clog. This marks the latest milestone in the brand's sustainability journey and innovative approach to reducing its carbon footprint through sustainable materials.\n\n \n \n \n \n \n \n\n \nCrocs' unique approach to sustainable materials innovation means that consumers can expect the same Crocs – same style, same comfort, same durability, same price – now with even better materials. While many footwear brands take an approach of focusing on a singular sustainable product line or item that often comes at a premium, Crocs is proud to roll out bio-circular content across its portfolio of shoes at no additional charge.\n\"We believe that to truly make an impact, we can leverage our innovative mindset and drive sustainability transformation, starting with our most widely used materials,\" said Deanna Bratter, Chief Sustainability Officer, Crocs, Inc. \"Sustainability should not be a tradeoff. Fans can feel confident that they are getting the same style and comfort they know and love from Crocs without having to make choices between comfort or better materials – we are giving them both and making it even easier to do good with each pair.\"\nIn recent years, Crocs has continued to accelerate the use of independent, third-party certified bio-circular content in Croslite material. Using bio-circular materials means that Crocs is taking plant-based byproducts that would have otherwise ended up as waste, like cooking oil from the food industry, to make its Croslite material. Doing so helps lower the brand's already low carbon footprint while still making the most comfortable shoes on the market. Bio-circular materials are less emissions-intensive than their virgin, fossil-fuel based counterparts.\nIn 2021, Crocs set a goal to reach 50% bio-circular content within its Croslite material by 2030. In just three years, the brand is on track to reach th...