Business
Countdown to Croc Day: A Month-Long Celebration for Crocs' Biggest Fans
Jibbitz™ charms for days (literally), a CrocNation-inspired TikTok challenge and 'Crocs and Socks' highlight the month-long holiday event BROOMFIELD, Colo.,
About this update from Crocs, Inc.
[{"type":"text","content":"Jibbitz™ charms for days (literally), a CrocNation-inspired TikTok challenge and 'Crocs and Socks' highlight the month-long holiday event\n\n\nBROOMFIELD, Colo., Sept. 18, 2020 /PRNewswire/ -- Inspired by the passion and authenticity of CrocNation, Croctober, a month-long celebration of the brand and its iconic Classic Clog, is back and bigger than ever. In fact, Crocs, Inc. (NASDAQ: CROX) a global leader in innovative, casual footwear, will celebrate this monumental time of the year with a little extra 'charm' and community engagement. \n\n \n \n \n \n \n \n\n \nBeginning September 22, the brand will debut its first-ever Croctober Jibbitz™ charm Calendar, which includes 23 days of Jibbitz™ charm surprises (including 50 charms) to help fans countdown to the marquee moment of the season: Croc Day on October 23. Each day of Croctober will take personalization to the next level with the excitement culminating with one more big surprise – not to be revealed until Croc Day. \n\"Croctober is all about celebrating our passionate fans and the importance of being yourself,\" said Heidi Cooley, Crocs Head of Global Marketing. \"Together with the Croc Day celebration, we have turned the month into a full-blown, fan-forward holiday. We will encourage our fans to have fun and be bold, because if you're a Crocs fan, all other holidays pale in comparison to Croctober.\" \nStarting October 1, CrocNation, the group of social media superfans that first staked claim to #NationalCrocDay in 2017 to show love for the brand, can follow along with Crocs on social media and, together, open each day's designated Jibbitz™ charms that align to a community call-to-action. \nWhat first started as a stateside ode to Crocs quickly turned into an annual, global celebration of Croc Day as part of the brand's Come As You Are™ campaign. In 2018, the brand released a custom gold faux crocodile-textured Classic Clog, and in 2019, fans got 'lit' with a limited-edition, Classic Clog featuring a fully-loaded curated assortment of custom, glow-in-the-dark Jibbitz™ charms – the first of their kind. \nThe countdown to Croc Day will include a #StrapBack TikTok challenge conducted in collaboration with Afterpay, our new payment partner that gives Crocs fans the ability to receive pairs immediately and pay in four installments over time, interest-free. Together, we're enabli...