Business
Cricut launches Cricut Joy Xtra, expanding its platform and cutting machine portfolio
Cricut introduces a new compact cutting machine designed to make popular projects SOUTH JORDAN, Utah--(BUSINESS WIRE)-- Cricut, Inc. (NASDAQ: CRCT), the
About this update from Cricut, Inc.
[{"type":"text","content":"\nCricut introduces a new compact cutting machine designed to make popular projects\n\n\n SOUTH JORDAN, Utah--(BUSINESS WIRE)--\nCricut, Inc. (NASDAQ: CRCT), the leading creative DIY platform, today announced its newest cutting machine — Cricut Joy Xtra. Designed to help makers create the most popular projects, like full-color stickers, custom cards, and t-shirts, this new cutting machine works with more than 50 materials with the precision and quality known of the Cricut brand. With its compact size, Cricut Joy Xtra was designed to fit in any space, no craft room required.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230829133916/en/So long, scissors. Cricut Joy Xtra lets you make popular projects like full-color stickers, decals, labels, cards, personalized apparel, and more. (Photo: Business Wire)\nPowered by Cricut Design Space, the design platform where millions of users discover, create, customize, and share projects, all Cricut cutting machines empower users to personalize and DIY. The addition of Cricut Joy Xtra to the product portfolio creates opportunities to expand the design platform for all machines, like the introduction of “Create Sticker” coming in late 2023 — a new feature for paid Cricut Access subscribers allowing makers to easily design professional-looking, full-color stickers.\n\n\n“Our mission with the Cricut platform is to inspire and empower makers,” said Ashish Arora, Cricut CEO. “We have more than eight million members who discover, make, and share their creations with one another, and they bring their designs to life through our platform with innovations like Create Sticker.”\n\n\nAlong with platform expansion, Cricut Joy Xtra adds extra making power thanks to a wider cutting area, up to 8.5 inch wide, compared to 5.5 inch with Cricut Joy. It also includes Print Then Cut capability, a highly sought-after function that allows makers to create full-colored stickers rather than single-color decals.\n\n\n“We knew there was a need for a feature-rich machine in a more compact size,” said Michelle Fishberg, Cricut VP of Global Product Management. “Cricut Joy Xtra was created to make our most beloved projects — custom t-shirts, full-color stickers, and more — in just a few easy steps, even for those who don’t have a lot of space to devote to m...